Netflix continues to dominate the global streaming landscape in 2026, with millions of subscribers spread across continents. From mature markets like the United States to fast-growing regions in Asia, the platform's global footprint highlights changing viewing habits and the rise of digital entertainment.
Countries With the Highest Netflix Usage in 2026
Based on data reported by Zee News, here's a country-wise look at where Netflix is most popular-and where India stands.
United States - 1
The United States remains Netflix's largest market, with over 66 million subscribers. A strong culture of streaming, premium content production, and high spending power keeps it firmly at the top.
Japan - 2
Japan secures the second position with around 22 million users, driven by massive demand for anime, local originals, and global shows.
United Kingdom - 3
The United Kingdom ranks third with over 18 million subscribers, reflecting widespread adoption of streaming services and consistent viewer engagement.
Brazil - 4
Brazil continues to shine in Latin America with nearly 16 million users, fueled by mobile-first consumption and localised content.
Germany - 5
Germany records around 16 million subscribers, maintaining steady growth thanks to diverse international and regional content offerings.
France - 6
France holds the sixth spot with approximately 13.57 million users, showcasing strong demand for both French and global content.
India - 7
India ranks 7th globally with about 12.37 million subscribers. Despite a massive internet user base, lower subscription penetration and competition from domestic OTT platforms impact its ranking.
Mexico - 8
Mexico has around 12 million users, making it one of Netflix's key Spanish-speaking markets.
Canada - 9
Canada records roughly 8 million subscribers, supported by high digital adoption and easy access to global content.
Australia - 10
Australia rounds off the top 10 with about 6 million users, continuing its steady growth in streaming consumption.
India's Growth Story: Why the Rank Still Matters
Even at 7th place, India remains one of Netflix's most important growth markets. Affordable data, rising smartphone penetration, and increasing demand for regional-language content are expected to push subscriber numbers higher in the coming years.
While developed nations continue to dominate Netflix usage in absolute numbers, emerging markets like India are quickly catching up. The 2026 rankings highlight a clear shift-streaming is no longer limited to the West, and the next phase of growth will likely be driven by countries like India.
FAQs: Countries With Highest Netflix Usage in 2026
Q1. Which country uses Netflix the most in 2026?
The United States ranks first with over 66 million subscribers.
Q2. What is India's rank in Netflix usage in 2026?
India ranks 7th globally with around 12.37 million users.
Q3. Which Asian country ranks highest on Netflix?
Japan is the highest-ranking Asian country at number 2.
Q4. How many Netflix users are there in France?
France has approximately 13.57 million subscribers.
Q5. What is driving Netflix’s growth in India?
Affordable internet, smartphone usage, and regional content are key growth drivers.
Disclaimer: This information is based on inputs from news reports. TSG does not independently confirm the information provided by the relevant sources.