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B Natural launches the country's first assorted Fruit beverages and Dry Fruit gifting pack for Diwali

By Manisha Patra:-As the nip in the air heralds the arrival of the country's most anticipated festival Diwali, ITC's B Natural fruit Juices and Beverages reinforces the celebratory spirit with exciting gifting options. After introducing India's first complete range of 'Not from Concentrate' fruit beverages, it now takes the wholesome goodness quotient to another level. B Natural will launch fruit-ful gifting hampers that bring together the goodness of 'Not from Concentrate' fruit beverages and the delectable freshness of dry fruits.
Consumers can now sip, savour and revel in the festive spirit as the special Assorted Dry Fruit pack comprises popular fruit beverage variants from the brand's portfolio along with delicious and rich dry fruits. The pack will include the following fruit beverage variants - 1 pack of Apple, 2 packs of Guava, 2 packs of Mixed Fruit and 2 packs of Mango and dry fruits like Almonds (badaam) and raisins (kishmish).
To further illuminate the festive spirits, consumers can gift their loved ones B Natural's unique 'Lamp of Purity' hamper. The unique pack which was launched last year has been creatively designed and packaged with LED lights stored inside the pack. Besides consuming the popular fruit beverage variants inside, the ornamental outer box can be transformed into a vibrant lamp and used for decorations during Diwali. These packs contain three popular fruit beverage variants from the brands portfolio viz. Guava, Mixed Fruit and Apple.
Mr. Hemant Malik, Divisional Chief Executive, ITC Foods Division said, 'Diwali is one of the most celebrated festivals in India which is rejoiced with great zeal and enthusiasm across the country. Dry fruits have always been one of the most widely accepted gifts for generations due to its wholesome goodness. Combining dry fruits and fruit beverages elevates the nutritional quotient of the B Natural gifting range making it a unique gifting option. At ITC Ltd we take pride in crafting products that touch consumers' lives and add value to their thoughtful gestures. We are confident that B Natural's assorted gift offering this Diwali will revitalize families with wholesome goodness and positive festive spirit'
Diwali Festive Delight gifting packs are available for purchase across all modern & general trade outlets across Delhi, NCR, Punjab, UP, MP, Maharashtra and Gujarat. These packs will be also available in prominent e-commerce platforms like Amazon and Flipkart across the country.
Product Information: Introducing B Natural's range of Festive Delight gifting packs
• Lantern Gift Pack (1L x 3 + LED) comprising Guava, Mixed fruit & Apple variants - ₹400/-
• Assorted Dry Fruits Pack (200ml x 7 + 170gm Almonds & Raisins) comprising Mixed fruit, Mango, Apple, Guava, Almonds & Raisins - ₹360/-
• Assorted gift Pack (1L x 3) comprising Guava, Mixed fruit & Mango variants - ₹325/-
• Assorted Premium Gift Pack (200ml x 10) comprising Guava, Mixed Fruit, Pomegranate & Mango variants - ₹240/-
• Assorted Utility Pack (1L x 2 ) comprising Mixed fruit & Mango variants - ₹235/-
• Assorted Gift pack (1L x 2 ) comprising Mixed fruit & Guava variants- ₹200/-
• Assorted Kids Gift Pack (200ml x 6 + 2 X Jelimals) comprising Mixed fruit, Guava, Litchi, Mango & Jelimals - ₹160/-
About ITC Foods:
ITC's branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, Juices and Beverages and more recently, Dairy.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing and packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.