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THE CURTAIN RAISER - LAKMÉ FASHION WEEK WINTER/FESTIVE 2018

The leader of fashion innovation is back with its 2018 Winter/Festive edition. In its 18th year, Lakmé Fashion Week puts forth a promising line-up of shows, designers, creative presentations and ideas to be held from 22nd to 26th August 2018 at St. Regis, Mumbai. The forthcoming season will host a perfect mix of upcoming talent and the industry's most established names that will set an unparalleled benchmark of diversity, creativity and fashion.

Monisha Jaising, Rajesh Pratap Singh, Abraham & Thakore, Amit Aggarwal, Ritu Kumar, Narendra Kumar, Kallol Datta, Ashish N Soni, Nachiket Barve , Gaurang, Pankaj & Nidhi among other designers will come together to present the best of fashion through sustainable and inclusive collaborations.

Since its inception, Lakmé Fashion Week has strived to promote young talent, taken the lead on the digital front, has been at the helm of kick starting conversations on beauty and continues to excel by innovation as a global fashion platform.

This season too, Lakmé Fashion Week will witness the perfect amalgamation of upcoming talent and the industry's most established names. A platform for fresh talent, the Gen Next programme will launch five new designers who will get a chance to showcase their creations. Newly launched 'The Platform' in association with smartwater will present three emerging designers this season.

Also, taking forward the legacy of giving fresh faces a chance to take to the ramp, six models will make a runway debut this August. Followed by 29 fresh faces who were chosen at the plus size model auditions, who will walk for aLL-The Plus Size Store's show.

International hair and make-up artists Daniel Bauer, Florian Hurel, Franco Vallelonga will return with their magical strokes at the upcoming season of Lakmé Fashion Week.

LOOKING THROUGH THE LENS | HIGHLIGHTS OF LAKMÉ FASHION WEEK WINTER/FESTIVE 2018:

v MONISHA JAISING AS THE LAKMÉ ABSOLUTE GRAND FINALE DESIGNER

Lakmé Fashion Week Winter/ Resort 2018 will witness the return of Monisha Jaising, this time as a Lakmé Absolute Grand Finale Designer, where she will bring alive Lakmé's beauty theme of Shades of a Diva. The Finale will showcase Monisha's fashion sensibility which is influenced by her prima donna personality and fits perfectly with Lakmé's beauty theme. Her figure- sculpting silhouette creations will see the use of precious elements and colourful fabrics in both, muted like sweet lilac and bold like peacock green, palettes. The embroidery on the designs will derive inspiration from global art, which in turn will complement the 'diva-licious' Lakmé Grand Finale stage.

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v REVEALING THE MUCH-AWAITED OFFSITE SHOWS

Lakmé Fashion Week will host two offsite shows at exclusive venues that will elevate the fashion experience for both its key stakeholders and patrons alike:

Lakmé Fashion Week Winter/Festive 2018 will also host country's top designers like Amit Aggarwal, Ashish N Soni and Pankaj & Nidhi who will greatly enhance the glamour quotient.

Amit Aggarwal in association with NEXA will put forth a collection that uses new age materials, new forms and patterns with incredible craftsmanship.

Ashish N Soni in collaboration with TRESemmé will showcase a collection that will bring alive the concept of Metamorphosis.

Pankaj & Nidhi will be returning toLakmé Fashionwithaspectacular showcase inspired by Nokia.

INIFD will once again be the official knowledge partner for Lakmé Fashion Week and will present the prestigious Gen Next program at Lakmé Fashion Week Winter/Festive 2018. The five labels making their debut areJAJABOR, YAVI, SWGT, AUR, ANURAG GUPTA.

Sustainable Fashion Day is a property that celebrates the rich heritage of Indian handloom and indigenous craft season after season. With a special focus on Rajasthani & Odisha handwoven fabrics to khadi weaves and Kanjivaram to ecological fibers, the Sustainable Fashion Day (SFD) on 23rd August, will bring to life the magic of Indian heritage crafts.

The day will see a show by Khadi and Village Industries Commission (KVIC), Digital Empowerment Foundation presents #ArtisansOfDigitalAge, Craftmark X KA- SHA presents Kota women weavers, RmKV silks re-crafting traditional silks in collaboration with Sunita Shanker, Rajesh Pratap Singh in collaboration with TENCEL™, EKA and Vriksh by Gunjan Jain.

Digital empowerment foundation (DEF) has been working for a decade to give underserved rural communities access to equitable information. Lakmé Fashion Week and IMG Reliance have facilitated a digitally driven designer-artisan collaboration in three clusters under Digital Cluster Development Programme (DCDP) -Digital Empowerment Foundation (DEF).

Lakmé Fashion Week in association with Craftmark will facilitate market linkages and promote sustainable artisan clusters in the fashion industry. This association gives Kota textile weavers from Rajasthan an opportunity to collaborate with designer Karishma Shahani Khan of label Ka-Sha and create a commercial collection for her label.

Post a successful association at the last season of Lakmé Fashion Week, leading Indian designer Rajesh Pratap Singh and international sustainable fibre brand TENCEL™ reunite to present a path-breaking eco-collection. For the first time in the label's history, the designer will be creating an Indian ethnic style collection with womenswear and menswear looks. Through the collection, the designer aims to combine the strength of the world's most ecological fibres, TENCEL™, along with the indigenous magic of Indian heritage crafts such as Chanderi, Benarasi, Jamdani using cutting edge-technology.

With 94 years of experience in silk, RmKV has set the benchmark in sarees with superior products, design innovations and revolutionary techniques in handloom silk weaving. This season RmKV collaborates with fashion and textile designer, Sunita Shanker, to further push the boundaries in development. A collaboration that encompasses design intervention that is not only contemporary but also has an aesthetic appeal.

Studio at Lakmé Fashion Week is an experimental space for conceptual presentations in formats that promote thought provoking collections by fashion & textile designers and artists. The Studio is a space fashion x art, music, technology, theatre and various creative disciplines converge and inspires designers & artists. Some of the designers this season include CHOLA, MISFIT PANDA, ANTAR AGNI, RUCERU, LABEL ETIKA, SAMMOHI, AND SITA MIKAHIL.

Every season Lakmé Fashion Week is known to set an unparalleled benchmark of inclusivity. Taking this momentum forward, this season makes way for industry stories on the evolution of fashion, upcycling and sustainability initiatives in the country. Initiatives such as the aLL Primero by Narendra Kumar, Half Full Curve and Gender Bender willonce againpush the envelope while embracing and endorsing inclusivity in fashion.

Speaking about the upcoming season, Ashwath Swaminathan, Head of Innovations, Lakmé said,' Every season, we focus on introducing trendsetting beauty themes which complement and celebrate Indian women. This season, we are excited to see Monisha Jaising creatively interpret and represent our theme of Shades of a Diva through her bold, colorful and glamourous collection.'

Sharing his views, Jaspreet Chandok, Head - Fashion at IMG Reliance said, 'With every season of Lakmé Fashion Week, it's been our continued effort to promote and define the future of fashion in the country. We have a strong line up of the most talented designers, models, artisans and sponsor associates who will join us to celebrate Indian fashion at Lakmé Fashion Week Winter/Festive 2018 from 22nd - 26th August'18. Our commitment to the business of fashion has made us the platform of choice by established and new designers across India and we look forward to creating yet another successful season with them all.'

NEXA

TRESemmé

Nokia

Tencel

TRESemmé celebrates its 5-year presence in India by transforming its identity. The same transformation will be seen on the ramp in collaboration with Ashish N Soni, wherein they are coming together to showcase the concept of 'Metamorphosis' clothes will be transformed on the ramp through subtle moves into surprising new shape.

Designers Pankaj & Nidhi return to Lakmé Fashion Week in association with Nokia

The Lenzing Group is a world market leader headquartered in Austria which supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers.

Tencel™ branded lyocell fibers have been certified as Biobased under the BioPreferred® Program of the U.S. Department of Agriculture, a governmental body. It has been certified as biodegradable and compostable under industrial, home, soil and marine conditions, and can fully revert to nature. This enables Tencel™ fibers to offer unparalleled standard of sustainability to meet evolving demands of the fashion world and consumers.

The brand is onboard as co-sponsors at Lakmé Fashion Week for the second consecutive season

6Degree

R|Elan

smartwater

Caprese

Khadi & Village Industries Commission (KVIC)

Tresmode

SHOWCASE PARTNERS:

RmKV

aLL - The Plus Size Store

Boat

On-ground Partner:

Philips

INIFD continues to be the official knowledge partner and will be providing a platform to 5 young designers to showcase their collection at LFW for the under Gen Next designer. The set designing of the Gen Next show will be done by a group of INIFD interior students.

6Degree will be sponsoring two key shows at the studio this season that include designers like RUCERU, LABEL ETIKA, SAMMOHI, SITA MIKAHIL, JULIE SHAH, ARVIND AMPULA, GAURAV KATTA, SANJUKTA DUTTA

R|Elan™ is an umbrella brand from the house of Reliance Industries Limited, encompassing a range of new-age fabrics. It is a perfect blend of art and smart, with fabrics providing enhanced aesthetics, performance and comfort. Through R|Elan™, RIL aims to cater to all consumers across all apparel segments - active wear, denim, formal wear and womenswear. They will be showcasing Nachiket Barve's collection.

smartwater is the no.1 premium water brand in the USA, newly launched in India last year. What makes smartwater so smart is the unique process of vapour distillation that is inspired by the simple process that nature uses to make clouds to give us the purest water, which is then re-mineralized with electrolytes, lending it a clean, crisp taste.

Smartwater in association with Lakmé Fashion Week launched 'The Platform', a programme conceptualized to identify and mentor young and innovative designers who are willing to push the boundaries of fashion and create a new 'Norm'.

Caprese once again partners Lakmé Fashion Week for the fourth consecutive season. This season, the brand collaborates with Nimish Shah of SHIFT & Arpita Mehta who capture the effervescent spirit of Caprese with a fusion destination wear collection that spells feminine yet flirty.

Khadi and Village Industries Commission Presents

#KhadiGoesChic with association with four emerging designers -

Lars Andersson | Buna | The Third Floor Clothing | Jewellyn Alvares

Official Lifestyle footwear partner. Products from Tresmode be integrated across shows on the five days of Lakmé Fashion Week

With 94 years of experience in silk, RmKV has set the benchmark in sarees with superior products, design innovations and revolutionary techniques in handloom silk weaving. The brand is committed to bring a meaningful change in the lives of artisans by providing superior raw material, design innovations and revolutionary techniques in handloom silk weaving. RmKV works with 300 weavers in Arni cluster in Tamil Nadu and provides a retail platform for the works of over 10,000 weavers across the country. This season RmKV collaborates with fashion and textile designer, Sunita Shanker, to further push the boundaries in development.

aLL: The Plus Size Store is a fashion forward apparel brand established in 2005 to solely cater to the plus sized audience in India. aLL's range includes formal, ethnic, party and casual wear for both, men and women. The brand houses everything from western to ethnic wear and accessories with 71 standalone stores and 31 shop-in-shops at Central located across 33 cities across India. This season, Narendra Kumar will be seeing curating a fun show through his collection 'Never Hyde'. Never Hyde is intended to add a little more functional fashion to plus size segment's wardrobe, when the collection trickles down aLL stores nationwide as part of aLL Primero line

Urvashi Kaur curates a collection inspired by unique boat headsets. Product to be integrated in the show.

Philips steam irons will be made available backstage, at sourcing areas and during model fittings.

St Regis

St Regis continues to be the official venue partner

Pouring Partner:

Johnnie Walker

White Owl

Hotstar

Hotstar is back this season as the official live streaming partner wherein all Runway shows will be live on Hotsar

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