Archies Celebrates Mother's Day with Ad Campaign "HerTypeOfLove" and Brand Collaborations with Yatra and Ultimutt

Archies Launches dual-brand collaborations alongside a cinematic digital film celebrating mothers, memories, and unconditional love.

National, 8th May 2026: Archies Limited, India's iconic gifting and emotional expression brand, has unveiled a heartfelt Mother's Day 2026 campaign in collaboration with Yatra, one of India's leading online travel platforms, and Ultimutt, the premium pet care and grooming brand.

Through these partnerships, Archies expands the idea of celebration beyond convention, recognising not just mothers, but every form of nurturing love that often goes unnoticed.

At the heart of the campaign is a cinematic digital film that captures the emotional essence of motherhood through nostalgia and memory. The film follows a teenage girl who discovers a dust-covered pitaara tucked away in a cupboard. As she opens it, butterflies emerge and transform into the silhouette of a little girl made of light and memories. Together, they walk through the home, reliving moments of warmth and affection, before arriving in front of the mother, where the butterflies dissolve into an Archies gift held in the teenager’s hands. The film closes with the message: “She has always been a bit old-school romantic," followed by the campaign line, “Let’s bring back the ‘her’ type of love." It will be amplified across Instagram, YouTube, and digital platforms throughout the Mother’s Day weekend.

Complementing the film, the collaboration with Yatra brings together the emotional value of gifting with the joy of shared travel experiences. Consumers can access special Mother’s Day offers on domestic and international travel bookings, curated holiday packages, and mother-child getaway experiences - paired with Archies’ personalised range of greeting cards, keepsakes, and memory-led mementos. The partnership is built around one simple idea: gift her an experience she will remember, and something she can hold close until she gets there.

Rounding out the campaign, Archies has partnered with Ultimutt to launch ‘For the Dog Mom in You’, a first-of-its-kind initiative celebrating pet parents on Mother’s Day. The collection combines Ultimutt’s premium pet care products with Archies’ gifting offerings, encouraging both gifting and self-celebration for women whose love and care extend deeply to their pets. The initiative challenges traditional definitions of motherhood, recognising that nurturing takes many forms.

“Mother’s Day is ultimately about recognising love that is constant, selfless, and often taken for granted. At Archies, we have always believed that no relationship should go uncelebrated and no emotion should remain unexpressed." Varun Moolchandani & Hanisha Gandhi, Executive Directors, Archies Limited

Youtube Link: https://youtu.be/CeEhZJ9phh0?si=YVQLNMjm8mz_IAZc

About Archies

Archies Limited operates a chain of stores that sell greeting cards and gifts for the past 45 years. The company retails photo albums, baby books, jewellery and accessories, gift hampers, perfumes, stuffed toys, and other gifts. Archies has grown with the spread of modern culture, increasing urbanization, and improving standards of living. Adorability and sentiment drive its brand appeal across all age groups and demographics. The company has established exemplary mastery over its large network of distributors, retailers, and franchisees, with a conscious focus on targeting malls and other prime retail spaces for store openings. Network of 1000+ sales points including company owned stores, retailers, franchise and distributors.

Website Link: https://archiesonline.com/

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