The recognition reinforces NIVEA's strong credibility and enduring relationship with consumers across the country.

Conducted by TRA Research, the Brand Trust Report surveyed 2,551 peer-influencers across 16 major cities in India. These respondents represent individuals who significantly influence purchasing decisions within their social circles, offering a unique perspective on brand trust and reputation. This year's report featured seven brands in the Skincare category, with NIVEA emerging at the top once again. In addition to leading the skincare category, NIVEA also secured the top position in the FMCG Super Category, further underscoring the brand's widespread credibility and consumer confidence across categories.

As NIVEA India continues to strengthen its presence in the country, the brand remains committed to delivering skincare solutions rooted in care, quality and innovation. With a diverse portfolio spanning body lotions, sun care, skin creams, personal care products, deodorants, body washes and men's grooming solutions, NIVEA continues to meet the evolving skincare needs of Indian consumers while reinforcing the trust it has built over the years.

Sharing her thoughts on the milestone, Geetika Mehta, Managing Director NIVEA India said: "As a brand, we deeply value the foundation of trust, which we consider pivotal to our continued success and growth. Our aim has always been to consistently strive towards making our consumers satisfied. The TRA report comes as a true recognition of our efforts being channelled in the right direction."

Acknowledging the brand's continued leadership, N. Chandramouli, CEO, TRA Research, said: "Congratulations to NIVEA on securing the No.1 position in the Skincare category in TRA's Brand Trust Report 2026. What makes this achievement especially noteworthy is the consistency, this marks six years in a row that Indian consumers have placed their trust in the brand. Trust at this level reflects not just product performance, but long-term reliability and emotional connection with consumers. NIVEA's continued leadership in skincare demonstrates how sustained brand credibility, familiarity, and product efficacy translate into enduring consumer confidence."

About Beiersdorf AG

Beiersdorf has stood for innovative skin care and pioneering skin research for over 140 years. The company headquartered in Hamburg, Germany, employes more than 22,000 people worldwide. In the fiscal year 2024 Beiersdorf generated sales of €9.9 billion and an operating result (EBIT excluding special factors) of €1.4 billion. Leading international brands such as NIVEA (the world's no. 1 skin care brand*), Eucerin, La Prairie, and Hansaplast are cherished by millions of people around the world every day. Renowned brands such as Aquaphor, Coppertone, and Chantecaille complement the extensive portfolio in the Consumer Business Segment. Through its wholly owned subsidiary tesa SE, Beiersdorf is a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. Guided by the purpose 'Care Beyond Skin', Beiersdorf pursues an ambitious sustainability agenda with the target to achieve Net Zero emissions by 2045 and aims to champion a more inclusive society.

*Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2024

Additional information can be found at www.beiersdorf.com.

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NIVEA India secures No.1 spot in Skincare in TRA's Brand Trust Report 2026 for the sixth consecutive year

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