YURIWOORI: A Quiet Revolution in Korean Skincare, Now Made for IndiaIn a world saturated with skincare promises and overhyped beauty trends, one brand is choosing to slow down and reconnect consumers with the essence of self-care. YURIWOORI, a newly launched Korean skincare brand founded by Arti Srivastava and supported by her team, brings to India the philosophy of mindful beauty—one rooted in purity, luxury, and authenticity.Launched in July 2025, YURIWOORI (which beautifully implies “All of us may look clean and beautiful like glass”) stands out as a breath of calm in the chaotic world of skincare.
