As Apple celebrates its 50th anniversary, the tech giant has rolled out a series of attractive deals across its product lineup, with iPhones taking center stage.
While these offers are not available directly through Apple's official website or stores, customers can access them via authorized retailers such as Imagine Store and select outlets like Croma.
Among the most talked-about deals is on the iPhone 17 Pro Max, which is seeing a notable price drop when bundled with multiple offers. Although the device carries a modest upfront discount of ₹1,000 from its launch price of ₹1,48,900, additional benefits significantly lower the effective cost. ICICI Bank customers can avail a ₹4,000 instant cashback on debit card EMI transactions, bringing the price down to ₹1,44,900. On top of that, Apple is offering an exchange bonus of ₹6,000 along with up to ₹36,000 off when trading in an older smartphone, further reducing the final payable amount.
The standard iPhone 17 is also part of the anniversary sale. While its base price sees a minor reduction from ₹81,900, aggressive exchange offers and bundled discounts bring the effective price down to as low as ₹37,900 for eligible buyers. This makes it one of the most compelling deals in the lineup.
Similarly, the iPhone 17 Pro and iPhone Air are available at significantly reduced effective prices of ₹89,900 and ₹56,900, respectively, when factoring in cashback and exchange benefits.
The anniversary sale isn't limited to smartphones. Apple has extended discounts across its broader ecosystem, including MacBooks, iPads, and Apple Watches. Devices like the latest MacBook Pro models, powered by M5 chips, and the updated iPad Pro lineup are also being offered at reduced prices, making it a comprehensive promotional push.
In addition to Imagine Store's offers, Croma has reintroduced its "Everything Apple Sale," providing another opportunity for buyers to grab deals. Under this sale, the iPhone 17 can be purchased at an effective price of ₹44,768. This pricing includes an exchange value of up to ₹23,500, an additional bonus of up to ₹8,000, a discount coupon worth ₹1,658, and Tata Neu Coins benefits of up to ₹4,974.
These combined offers highlight Apple's strategy to make its premium devices more accessible during its milestone year. However, the final price largely depends on factors such as the condition of the device being exchanged, bank eligibility for cashback, and availability of retailer-specific benefits.
With multiple avenues to save, the anniversary sale presents a strong opportunity for customers looking to upgrade within the Apple ecosystem at a more affordable price point.