Limelight Lab Grown Diamonds, India's largest and most trusted lab grown diamond jewellery brand, has expanded its retail footprint in Hyderabad with the launch of a new exclusive store in Kondapur.

The store inauguration was led by Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, alongside Regional Partners Ganesh Belide and Nikhil Belide and the brand's leadership team, marking another key milestone in the brand's ongoing expansion across high-growth urban markets.

Located in Kondapur, one of Hyderabad's fastest-growing residential and commercial hubs, the store reflects Limelight's strategic focus on tapping into emerging lifestyle destinations within metro cities. With this launch, the brand continues to strengthen its national presence spanning 60+ stores across 45+ cities.

The store is designed to offer a refined and welcoming retail environment, showcasing a wide range of CVD-studded lab grown diamond jewellery crafted using Type IIA diamonds, globally recognised for their superior brilliance and purity. The collection includes classic solitaires, contemporary necklaces, statement earrings, bracelets and versatile everyday jewellery, catering to both special occasions and modern daily wear.

Hyderabad, with its strong cultural affinity for jewellery and a growing base of young, design conscious consumers, represents a significant opportunity for the lab grown diamond category. As Limelight's newest store in the city, the Kondapur store opens new avenues in the Hyderabad market and aims to introduce customers to a new generation of diamonds that combine luxury, innovation and responsible sourcing.

To celebrate the launch, customers can avail exclusive inaugural offers, including 15% off on Diamond Value + 15% off on Making Charges, and a free gold coin on purchases above ₹1 lakh. The offer is valid for a limited period (*T&C apply).

Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: "Hyderabad is an important market for us, given its strong jewellery culture combined with a rapidly evolving consumer mindset. Kondapur, in particular, represents a high growth micro market with a young and aspirational audience. Our expansion here aligns with our vision of making lab grown diamonds more accessible to consumers who are seeking contemporary, transparent and responsibly created jewellery."

Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, added: "Our expansion strategy is focused on building a strong retail presence across key urban clusters while also tapping into emerging neighbourhoods within metros. As our fourth store, Kondapur marks an important milestone in our growth journey, offering a unique opportunity to engage with a consumer base that is increasingly open to new-age luxury formats. Through this store, we aim to strengthen awareness, build trust and deliver a differentiated in-store experience."