Rangaari is an affordable home-grown brand which makes casual and comfortable outfits for women for everyday wear. It was founded by Niharika Agarwal who is a lawyer by profession. When in college she discovered her love for fashion, and she would style her outfits in different ways which led her to start her fashion blog in second year of college which became successful in no time. During her blogging days she worked with various brands and fashion designers in the industry and shortly after decided she will have her own clothing brand for women one day.

The idea of Rangaari came in when she used to try to find affordable and comfortable outfits to style in her blog for her daily wear to college and office wear, that’s when she realised there are only a handful of clothing brands where you can find affordable yet comfortable clothes whose quality you could trust.

That is how she realised she wanted to build a brand out of “affordable yet comfortable clothing for women with no compromise on quality.”

Initially when Rangaari came about she started it in her small hometown of Pilibhit sourced everything locally and employed local artisans in the production of her garments which was initially a small batch of kurta sets which got sold out in no time.

Rangaari has a wide range of outfits such as Cotton Suits, Kurta Sets, Kaftaans, Lounge Wear & Dresses with a price range starting at Rs 800/- and going up to Rs 3000/- which makes the brand well positioned to cater to women who are looking for comfortable, stylish and budget friendly everyday wear apparel of great quality, delivering to their doorstep.

Niharika says, at Rangaari we don’t just make the outfits so that they look good, but instead we make them to give our customers the outfits that are supremely comfortable and provide a feel-good feeling to our customers when they wear them additionally making them look good and stylish.

This is one compliment that we receive and appreciate whole heartedly - that your outfits are super comfortable and we love wearing them daily.

Niharika takes great pride in creating a home-grown brand that is giving such joy to her customers and strives her to work hard daily to help make the brand reach new heights. So, whether you’re looking for a Kaftaan for your next beach vacation or a Dress for your outing with your girlfriends or Kurta sets and Loungewear sets for your work/daily wear here’ a link for you to shop these outfits and follow the brand for more! https://instagram.com/rangaari?igshid=YmMyMTA2M2Y=