Speaking at the launch of the awareness initiative Off The Rocks, the actor highlighted how social drinking has become widely normalised while discussions about addiction remain either silent or judgmental. Her message was clear: addiction is not a moral failure - it's a clinical issue that needs care.

Janhvi Kapoor calls for a new conversation on alcohol addiction

At the launch event, Janhvi emphasised that the public conversation around alcohol is often polarised - either completely ignored or framed in a way that shames people struggling with addiction.

"The conversation around alcohol is either completely absent or deeply judgmental - and neither serves the people who actually need support," she said.

According to the actor, this silence can prevent individuals from recognising when social drinking crosses into dependency. In many cases, addiction is still treated as a personal weakness rather than a health issue that requires professional help.

Her involvement with the initiative aims to shift that narrative.

What is the 'Off The Rocks' initiative?

The campaign has been launched in partnership with Amaha, a full-spectrum mental health organisation that focuses on therapy, psychiatry and addiction treatment.

The goal of Off The Rocks is to encourage a more informed and compassionate conversation around alcohol dependency. Instead of stigma, the initiative emphasises clinical understanding, self-awareness and access to care.

Janhvi noted that alcohol addiction affects people from all backgrounds, but many hesitate to seek help because of social judgment.

"Alcohol addiction is real, it's clinical, and it affects people across every walk of life," she said. "The initiative is about making it easier to acknowledge that, and to know that help exists."

It's a shift in framing - from blame to treatment.

Why the conversation around social drinking is changing

The timing of such initiatives reflects a broader shift in how mental health and addiction are being discussed in India. Over the past decade, urban social culture has increasingly normalised drinking in professional networking, celebrations and nightlife.

Yet awareness about when social drinking becomes dependency remains limited.

Mental health experts often point out that addiction is rarely a sudden change. It develops gradually - through increased tolerance, reliance on alcohol to manage stress, and withdrawal symptoms when consumption stops.

The problem? These warning signs are often ignored.

Celebrity advocacy can play a powerful role in changing that perception. When public figures speak openly about addiction as a medical condition rather than a personal failing, it helps reduce stigma and encourages people to seek help earlier.

A small shift in language can make a big difference.

Janhvi Kapoor's recent films and upcoming projects

On the professional front, Janhvi was recently seen in the romantic comedy Sunny Sanskari Ki Tulsi Kumari, directed by Shashank Khaitan.

The film also starred Varun Dhawan, Sanya Malhotra and Rohit Saraf. Released in 2025, it earned around ₹100 crore worldwide against a production budget of ₹80 crore and later trended nationally after its streaming debut on Netflix.

Next, the actor will appear in the upcoming Telugu film Peddi opposite Ram Charan.

Scheduled to release on 30 April 2026, the film marks Janhvi's second pan-India project after Devara, which also starred Jr NTR and Saif Ali Khan.

As conversations around mental health continue to evolve in India, initiatives like Off The Rocks aim to break long-standing stigma around addiction. With voices like Janhvi Kapoor joining the dialogue, the focus is gradually shifting from judgment to awareness - and, importantly, access to help.