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Chennai: For Tamil Nadu's retail and consumer brands, the media strategy is increasingly moving beyond simply buying reach. As audiences continue to move across surfaces, right from television, OTT, connected TV, social media to short-form video, advertisers are looking for environments where reach can be sustained and translated into stronger brand salience.

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100 Days, Multiple Festivals: Why Tamil Nadu Retail Brands Are Betting Big on Impact TV #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

100 Days, Multiple Festivals: Why Tamil Nadu Retail Brands Are Betting Big on Impact TV

https://www.medianews4u.com/100-days-multiple-festivals-why-tamil-nadu-retail-brands-are-betting-big-on-impact-tv

Medianews4u.com caught up with Anchit Kapil, Founder, CEO, Creative Director, Crepdog Crew, to discuss how experiential retail, community-building and cultural relevance are reshaping marketing for modern fashion and lifestyle brands in India.

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The most interesting brands are winning on craft, not on drop mechanics: Anchit Kapil, Crepdog Crew #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The most interesting brands are winning on craft, not on drop mechanics: Anchit Kapil, Crepdog Crew

https://www.medianews4u.com/the-most-interesting-brands-are-winning-on-craft-not-on-drop-mechanics-anchit-kapil-crepdog-crew

On the occasion of World IVF Day, BSV, a Mankind Group Company, earlier this year had launched #FindYourMissingJoy, a digital awareness campaign encouraging couples to break the stigma around infertility, seek timely medical advice, and make informed decisions on their fertility journey.

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Storytelling is one of the best way to handle emotional topics: Sivani Sarma Deka, Bharat Serums And Vaccines #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Storytelling is one of the best way to handle emotional topics: Sivani Sarma Deka, Bharat Serums And Vaccines

https://www.medianews4u.com/storytelling-is-one-of-the-best-way-to-handle-emotional-topics-sivani-sarma-deka-bharat-serums-and-vaccines

Businesses today have access to more consumer data than ever before. Every click, view, purchase and interaction can be measured in real time.

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Indian consumer behaviour gets more fluid beyond demographic segments: Praveen Nijhara, Hansa Research #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Indian consumer behaviour gets more fluid beyond demographic segments:  Praveen Nijhara, Hansa Research

https://www.medianews4u.com/indian-consumer-behaviour-gets-more-fluid-beyond-demographic-segments-praveen-nijhara-hansa-research

As Ganesh Chaturthi brings families and communities together in celebration of faith, tradition and new beginnings, brands are turning to festive campaigns to connect with consumers through stories rooted in culture and everyday rituals.

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Brands bring festive traditions to life through creative campaigns: Ganesh Chaturthi 2026 #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Brands bring festive traditions to life through creative campaigns: Ganesh Chaturthi 2026

https://www.medianews4u.com/brands-bring-festive-traditions-to-life-through-creative-campaigns-ganesh-chaturthi-2026

Medianews4u.com caught up with Mayank Jain, Founder, Kalpraag Kalpraag's growth story is unusual for a young fashion label. Its roots go back to a family textile business established in 1965, which eventually supplied premium fabrics to more than 125 brands.

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Our growth has also come from building the organisation behind the product: Mayank Jain, Kalpraag #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Our growth has also come from building the organisation behind the product: Mayank Jain, Kalpraag

https://www.medianews4u.com/our-growth-has-also-come-from-building-the-organisation-behind-the-product-mayank-jain-kalpraag

Excitel Broadband, which claims to be India's fourth-largest fiber-to-the-home (FTTH) broadband network, earlier this year announced the return of Aditya Jain as its Chief Marketing Officer (CMO) Having previously led the company's marketing function between 2022 and 2024, he rejoins Excitel at a defining stage in its growth journey, with a mandate to strengthen the brand, deepen customer engagement, and accelerate business growth.

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Consumer experience takes centre stage in Excitel's next marketing phase: Varun Pasricha #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Consumer experience takes centre stage in Excitel's next marketing phase: Varun Pasricha

https://www.medianews4u.com/consumer-experience-takes-centre-stage-in-excitels-next-marketing-phase-varun-pasricha

White Gold Money's bold decision to bid for the Title Sponsorship of Bigg Boss Telugu, Bigg Boss Kannada and Bigg Boss Malayalam has created considerable buzz in the media market.

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White Gold Money's Bigg Boss Bet: Building Trust and Top-of-Mind Recall in Organised Gold Buying #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

White Gold Money's Bigg Boss Bet: Building Trust and Top-of-Mind Recall in Organised Gold Buying

https://www.medianews4u.com/white-gold-moneys-bigg-boss-bet-building-trust-and-top-of-mind-recall-in-organised-gold-buying

Medianews4u.com caught up with Vibhor Gulati, Founder Defodio Digital. Gulati brings over 13 years of professional experience across digital marketing, technology, and entrepreneurship.

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Brand building and performance marketing must integrate to drive stronger business outcomes: Vibhor Gulati, Defodio Digital #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Brand building and performance marketing must integrate to drive stronger business outcomes: Vibhor Gulati, Defodio Digital

https://www.medianews4u.com/brand-building-and-performance-marketing-must-integrate-to-drive-stronger-business-outcomes-vibhor-gulati-defodio-digital

Mumbai: The festive calendar for 2026 has been torn up. Independence Day, which was never a big marketing moment, became the pre-season test.

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Festive 2026: Onam Starts The Clock, Q-Commerce Closes The Sale #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Festive 2026: Onam Starts The Clock, Q-Commerce Closes The Sale

https://www.medianews4u.com/festive-2026-onam-starts-the-clock-q-commerce-closes-the-sale

Pune-headquartered digital marketing consultancy SRV Media earlier this year won the 2026 mandate for Digital and Social Media Marketing Activities for the National Institute of Securities Markets (NISM).

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The attention economy has not eliminated the audience's willingness to consume depth: Vinay Babani, SRV Media #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The attention economy has not eliminated the audience's willingness to consume depth: Vinay Babani, SRV Media

https://www.medianews4u.com/the-attention-economy-has-not-eliminated-the-audiences-willingness-to-consume-depth-vinay-babani-srv-media

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Washington DC [US], September 17 : US President Donald Trump plans to sign a sweeping sanctions bill targeting Russia and Iran, a White House official has told ANI, after the legislation cleared both chambers of Congress.

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Trump plans to sign Russia sanctions bill after Congress approval, says White House official #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Trump plans to sign Russia sanctions bill after Congress approval, says White House official

https://www.lokmattimes.com/international/trump-plans-to-sign-russia-sanctions-bill-after-congress-approval-says-white-house-official

New Delhi [India], September 17 : Former diplomat Vidya Bhushan Soni on Thursday cautioned that India must carefully protect its Red Sea energy supply lines through the Bab-el-Mandeb Strait while maintaining a balanced stance to avoid antagonising Yemen's Houthi rebels, characterising the ongoing Saudi-Houthi friction as a "side issue" compared to the wider Iran crisis.

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India must safeguard Red Sea energy supply lines while avoiding Houthi friction, says ex-diplomat VB Soni #DH_SHARE_URL# By Lokmat Times via Dailyhunt

India must safeguard Red Sea energy supply lines while avoiding Houthi friction, says ex-diplomat VB Soni

https://www.lokmattimes.com/international/india-must-safeguard-red-sea-energy-supply-lines-while-avoiding-houthi-friction-says-ex-diplomat-vb-soni

New Delhi [India], September 17 : The Ministry of External Affairs (MEA) notified the Passports (Amendment) Rules, 2026, introducing targeted updates to passport application fees and validity terms for children.

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MEA updates validity norms for children under 15, revises application fee #DH_SHARE_URL# By Lokmat Times via Dailyhunt

MEA updates validity norms for children under 15, revises application fee

https://www.lokmattimes.com/international/mea-updates-validity-norms-for-children-under-15-revises-application-fee

Geneva [Switzerland], September 17 : International experts and human rights advocates at a conference held on the sidelines of the 63rd session of the United Nations Human Rights Council (UNHRC) backed India’s decision to keep the Indus Waters Treaty (IWT) in abeyance, arguing that the issue needs to be examined in the context of security, human rights and the water rights of communities dependent on the Indus River system.

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Experts back India’s stand on Indus Waters Treaty at UNHRC sidelines conference #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Experts back India’s stand on Indus Waters Treaty at UNHRC sidelines conference

https://www.lokmattimes.com/international/experts-back-indias-stand-on-indus-waters-treaty-at-unhrc-sidelines-conference

Thimphu [Bhutan], September 17 : External Affairs Minister S Jaishankar and Bhutan Prime Minister Tshering Tobgay on Thursday joined the lighting of the ‘Aashirvaad ka Diya’ at the iconic Tashichho Dzong in Thimphu in the presence of Bhutan’s King Jigme Khesar Namgyel Wangchuck, marking Prime Minister Narendra Modi’s 25 years of public service.

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Jaishankar, Bhutanese leaders join ‘Aashirvaad ka Diya’ to mark PM Modi’s 25 years of public service #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Jaishankar, Bhutanese leaders join ‘Aashirvaad ka Diya’ to mark PM Modi’s 25 years of public service

https://www.lokmattimes.com/international/jaishankar-bhutanese-leaders-join-aashirvaad-ka-diya-to-mark-pm-modis-25-years-of-public-service

Dhaka [Bangladesh], September 17 : High Commissioner of India to Bangladesh Dinesh Trivedi on Thursday paid a courtesy call to Bangladesh

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Indian envoy Dinesh Trivedi meets Bangladesh PM's Adviser Mahdi Amin; discuss bilateral relations #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Indian envoy Dinesh Trivedi meets Bangladesh PM's Adviser Mahdi Amin; discuss bilateral relations

https://www.lokmattimes.com/international/indian-envoy-dinesh-trivedi-meets-bangladesh-pms-adviser-mahdi-amin-discuss-bilateral-relations

New Delhi [India], September 17 : Union Minister for Environment, Forest and Climate Change Bhupender Yadav on Thursday held a high-level bilateral meeting with Finland’s Minister of Climate and Environment, Sari Multala, in New Delhi to deepen environmental cooperation and review joint climate action goals.

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Union Minister Bhupender Yadav meets Finnish counterpart Sari Multala; discusses global climate goals #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Union Minister Bhupender Yadav meets Finnish counterpart Sari Multala; discusses global climate goals

https://www.lokmattimes.com/international/union-minister-bhupender-yadav-meets-finnish-counterpart-sari-multala-discusses-global-climate-goals

Moscow [Russia], September 17 : Chief of Staff of the Army General Dhiraj Seth held high-level delegation talks with top Russian military commanders to step up bilateral ground forces cooperation and discuss projects aimed at boosting the combat readiness of both armed forces, during his visit to Moscow along with the Indian delegation.

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Army Chief Gen Dhiraj Seth holds bilateral talks with top Russian commanders in Moscow #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Army Chief Gen Dhiraj Seth holds bilateral talks with top Russian commanders in Moscow

https://www.lokmattimes.com/international/army-chief-gen-dhiraj-seth-holds-bilateral-talks-with-top-russian-commanders-in-moscow

New Delhi [India], September 17 : Foreign Secretary Vikram Misri inaugurated the ‘Swachhata Hi Seva 2026’ campaign at the Ministry of External Affairs Headquarters on Thursday, leading diplomats and ministry officials in a nationwide pledge and cleanliness drive.

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Foreign Secy Vikram Misri launches ‘Swachhata Hi Seva 2026’ campaign at MEA headquarters #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Foreign Secy Vikram Misri launches ‘Swachhata Hi Seva 2026’ campaign at MEA headquarters

https://www.lokmattimes.com/international/foreign-secy-vikram-misri-launches-swachhata-hi-seva-2026-campaign-at-mea-headquarters

The Abu Dhabi Court for Family, Civil, and Administrative Cases Court has ruled that a woman must pay Dhs186,370 along with an additional Dhs10,000 in compensation to another woman.

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Woman ordered to pay Dhs196,370 for damaging another woman's home in Abu Dhabi #DH_SHARE_URL# By Gulf Today via Dailyhunt

Woman ordered to pay Dhs196,370 for damaging another woman's home in Abu Dhabi

https://www.gulftoday.ae/news/2026/09/17/woman-ordered-to-pay-dhs196370-for-damaging-another-womans-home-in-abu-dhabi

By Sahil PandeyNew Delhi [India], September 17 : Dassault Systèmes is looking to deepen its engagement with India’s fast-evolving semiconductor ecosystem, with the French technology major focusing on virtual twin technologies, advanced packaging simulation and manufacturing execution systems, a senior company executive said.

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Dassault Systèmes eyes bigger India semiconductor role, plans potential new investments: Senior Director Shree Harsha #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Dassault Systèmes eyes bigger India semiconductor role, plans potential new investments: Senior Director Shree Harsha

https://www.lokmattimes.com/international/dassault-systemes-eyes-bigger-india-semiconductor-role-plans-potential-new-investments-senior-director-shree-harsha

Mumbai (Maharashtra) [India], September 17 : Canadian Minister of International Trade Maninder Sidhu will be embarking on a visit to Mumbai from September 18-19 to strengthen Canada’s trade and investment relationship with India by advancing the Comprehensive Economic Partnership Agreement (CEPA).

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Canadian International Trade Minister Maninder Sidhu to arrive in India to advance trade talks #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Canadian International Trade Minister Maninder Sidhu to arrive in India to advance trade talks

https://www.lokmattimes.com/international/canadian-international-trade-minister-maninder-sidhu-to-arrive-in-india-to-advance-trade-talks

India are all set to take on Japan, as the women's cricket team begin their campaign in the Asian Games 2026 in the quarter-final of the tournament at Aichi-Nagoya in Japan.

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India vs Japan Asian Games Live streaming: When and where to watch women's cricket quarter-final live on TV and online #DH_SHARE_URL# By Hindustan Times via Dailyhunt

India vs Japan Asian Games Live streaming: When and where to watch women's cricket quarter-final live on TV and online

https://www.hindustantimes.com/cricket/india-vs-japan-asian-games-live-streaming-when-and-where-to-watch-womens-cricket-quarter-final-live-on-tv-and-online-101789668910720.html?utm_source=newshunt-ht

Thimphu, Sep 17 External Affairs Minister (EAM) S Jaishankar on Thursday met with Jigme Khesar Namgyel Wangchuck, the King of Bhutan, in Thimphu during his official visit to the Himalayan nation.

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EAM Jaishankar meets King of Bhutan, values his guidance to deepen ties #DH_SHARE_URL# By Lokmat Times via Dailyhunt

EAM Jaishankar meets King of Bhutan, values his guidance to deepen ties

https://www.lokmattimes.com/international/eam-jaishankar-meets-king-of-bhutan-values-his-guidance-to-deepen-ties

US 10-year Treasury yields have climbed to 5%, but the bond market has not seen a similar jump in volatility. Options traders are expecting relatively limited movement in 10-year Treasury rates, even after the benchmark yield reached 5%.

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US 10-year Treasury yield hits 5%: Why bond market volatility remains low despite higher rates #DH_SHARE_URL# By Hindustan Times via Dailyhunt

US 10-year Treasury yield hits 5%: Why bond market volatility remains low despite higher rates

https://www.hindustantimes.com/world-news/us-news/us-10-year-treasury-yield-hits-5-why-bond-market-volatility-remains-low-despite-higher-rates-101789667790239.html?utm_source=newshunt-ht

IndiGo Fare Hikes: The country's largest airline, IndiGo, increased charges for various ancillary services, including children's travel and unaccompanied minors.

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IndiGo Hikes Charges For Various Ancillary Services, Including Children Travel And Baggage Ahead Of Festival Seasons #DH_SHARE_URL# By The Daily Jagran via Dailyhunt

IndiGo Hikes Charges For Various Ancillary Services, Including Children Travel And Baggage Ahead Of Festival Seasons

https://www.thedailyjagran.com/india/news/indigo-hikes-charges-for-various-ancillary-services-including-children-travel-and-baggage-ahead-of-festival-seasons-10329577?utm_source=dailyhunt&utm_medium=referral&utm_campaign=jagranenglish

Jakarta, Sep 17 Indonesian authorities have ended a search for eight people, including five journalists, who went missing near the erupting Anak Krakatau volcano after rescuers found no trace of their boat or passengers, an official said Thursday.

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Indonesia calls off search for eight missing near Anak Krakatau volcano #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Indonesia calls off search for eight missing near Anak Krakatau volcano

https://www.lokmattimes.com/international/indonesia-calls-off-search-for-eight-missing-near-anak-krakatau-volcano

In a major setback to Mamata Banerjee, the Election Commission on Thursday froze the All India Trinamool Congress' &quot;flower and grass&quot; symbol and official name.

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EC freezes TMC name, symbol; Mamata, Arup Roy factions barred from using them in Bengal bypolls #DH_SHARE_URL# By India TV via Dailyhunt

EC freezes TMC name, symbol; Mamata, Arup Roy factions barred from using them in Bengal bypolls

https://www.indiatvnews.com/news/india/election-commission-freezes-trinamool-congress-party-name-and-symbol-factions-led-by-mamata-banerjee-arup-boy-barred-from-using-2026-09-17-1054557

New Delhi, Sep 17 Indian Embassies and Consulates around the world on Thursday launched the 'Swachhata Hi Seva 2026' campaign. Heads of mission administered the Swachhata Pledge to their officials and led cleanliness drives at their premises.

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https://www.lokmattimes.com/national/indian-missions-abroad-launch-swachhata-hi-seva-2026-campaign