Mumbai: YAAP, a new-age, specialized content design, discovery & distribution company, has launched the Influencer Marketing Outlook Report 2020. The aim of this study was to arrive at data that can help brands, agencies and influencers understand the influencer marketing space better. It throws special light on the impact of Covid-19 and the level of engagement with fake followers.
The study was based on findings of a survey of 750+ influencers representing various sectors such as fashion, travel, tech & gadget, auto, BFSI and gastronomy, from 22 states and union territories across India, with a follower base ranging from 500 to 5,000,000.
According to the study, creating quality content is the key driver for influencers to collaborate with a brand/ agency.
In biggest victory yet, Russia claims to capture Mariupol
Russia Ukraine war: In what would be its biggest victory yet in the war with Ukraine, Russia claimed to have captured Mariupol after a nearly three-month siege that reduced much of the strategic port city to a smoking ruin, with over 20,000 civilians feared dead.
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