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    Amit Sharma's ad film 'Pooja Didi' for Facebook wins Gold at Spikes Asia Awards

    Mumbai: Filmmaker Amit's latest ad film, titled "Pooja Didi" For Facebook's More Together campaign touched hearts of many when a simple story of a girl changing the fate of many pandemic-hit households, made a deep impact with the audience. At the awards, Amit won Gold for Direction in Film Craft category and the advertisement, which is written...

    • 41 min ago
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    Spikes Asia 2021: Dentsu Webchutney is Country Agency of the Year

    Mumbai: Dentsu has emerged as the supreme leader at the Spikes Asia Festival of Creativity 2021. While the global advertising conglomerate has been crowned 'Network of the Year', Dentsu Webchutney, with 16 metals in its kitty, has been named the 'Country Agency of the Year' for India. The agency has won 3 Gold, 3 Silver and 10 Bronze for its path breaking...

    • 4 hrs ago
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    COVID-19 accelerates long-term consumer change, but brands risk being left behind: dentsu research

    Mumbai: Dentsu International has launched the consumer vision research report, 'The Age of Inclusive Intelligence'. The report charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with...

    • yesterday
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    Singer India entrusted in Option Design for Creative & Digital Mandate

    In a recent development, Option Designs closed the creative and digital mandate with Singer India Ltd bagging the rights to be their strategic partner in positioning the brand in India. The agency believes it is an excellent opportunity for the team to introduce the 170 years of heritage to the nation and help the brand expand its footprints. Option Designs team is excited to...

    • yesterday
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    Wunderman Thompson's Annette Male and AliExpress's Christina Lu Named Heads of Jury for APAC Effie Awards 2021

    Singapore: Effie Asia Pacific introduces Annette Male, CEO APAC of Wunderman Thompson, and Christina Lu, Head of Marketing at AliExpress, as the next set of Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to award the best-in-class marketing communication efforts in the...

    • yesterday
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    Enormous Brands returns all salary deductions done in 2020

    After an encouraging performance in Q4, Enormous Brands announced that they have reversed the salary deductions that were made in the wake of the Covid pandemic. Enormous Brands bagged the mandates of several companies in the last year and had several large new projects being assigned to them. Ashish Khazanchi Ashish Khazanchi, Managing Director, Enormous Brands says "We announced...

    • yesterday
  • Advertising

    Bollywood Hungama to deploy Outbrain Engage suite of products

    New Delhi: Outbrain announced today that it has signed an exclusive long-term partnership with Bollywood Hungama, the leading platform for entertainment news. The partnership with Outbrain will allow Bollywood Hungama to leverage the Outbrain Engage platform and to receive insights and analytics that will help it deliver customized recommendations across both organic and sponsored...

    • yesterday
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    Publicis Groupe's Sweety Advani joins Wondrlab as Chief Financial Officer

    Mumbai: Wondrlab, a platform-first martech startup, has appointed Sweety Advani as its Chief Financial Officer. She will be based in Mumbai, and will report to Saurabh Varma, Founder & CEO at Wondrlab. Sweety joins from Publicis Groupe, where she was the Finance Director for South Asia. Saurabh Varma Welcoming Sweety on board, Saurabh Varma, Founder & CEO,...

    • yesterday
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    NxtGen Datacenter & Cloud Technologies Pvt Ltd appoints Madison BMB for its Marketing Communications

    Bangalore: NxtGen Datacenter& Cloud Technologies, India's largest domestic cloud services provider with a large footprint of data centers across the country has appointed Madison BMB as its partner. NxtGen is working on a global application platform to power surging business needs. The tech-forward company has roped in Madison BMB, the...

    • 2 days ago
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    Verve Media bags Social media mandate for Ventura Furniture

    Verve Media will be in charge of driving Ventura's creative social media strategy. It will focus on boosting brand recognition and increasing customer engagement for Ventura. The mandate shoulders the digital solutions agency with the absolute responsibility of blueprinting and executing a social media work plan for the Ventura brand. This will encompass strategic brand...

    • 2 days ago

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