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Advertising 38% of the world's most creative campaigns are also effective: WARC
International: Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising. To assess how often highly creative work is also effective, WARC has analysed the data from the 2016-2019 WARC Creative 100 Rankings...
- 7 hrs ago
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Advertising Publicis India to manage integrated communications mandate of UPES
New Delhi: Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialization-focused university. The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be managed out of the New Delhi office of Publicis India. Flagging off the partnership,...
- 10 hrs ago
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Advertising The Glitch expands their integrated creative portfolio with the addition of Diageo India's premium, luxury and reserve brands
Mumbai: Glitch, today, announced the addition of Diageo's premium, luxury, and reserve portfolios for - Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve & malts of Diageo India, one of the leading alcohol beverage company. The Glitch has grown its relationship with Diageo India from the...
- yesterday
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Advertising Maxxis Rubber India appoints 'Bang in the Middle' as its communication agency
Globally, Maxxis Tyres are the largest two-wheeler tyre manufacturer and the ninth largest tyre company. India is a key priority market for Maxxis globally and is touted to play a crucial role in realizing its vision to become one of the top 5 tyre companies by 2026. The company has already made an investment of over $400 million for its first manufacturing facility in...
- 2 days ago
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Advertising White Rivers Media Bags the Digital Marketing Mandate for Germany-based Cosnature's Operations in India
Mumbai: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand 'Cosnature' by MAXIM Group's Cosmolux Deutschland GmbH, with 36+ years of experience in the industry. Within the scope...
- 2 days ago
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Advertising Delhi International Airport goes viral in expressing its love for its partner airlines this Valentine's Day
Valentine's Day is a day to celebrate love. Brands across the board have initiated various conversations to express love in an unusual way. Two days ago a brand did a Guerilla campaign for Valentine's Day The recent one on Valentine's Day was a conversation on twitter between Delhi International Airport and the four hubs of...
- 3 days ago
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Advertising L&K Saatchi & Saatchi bags the Creative Mandate for Bombay Shaving Company
Mumbai: L&K Saatchi & Saatchi, the creative powerhouse from Publicis Groupe, has today announced that it has won the creative mandate of Bombay Shaving Company, a digital-first consumer brand catering to men's skin-care and grooming. The year has begun on a razor-sharp note for L&K Saatchi & Saatchi, under its new MD, Paritosh Srivastava. The account...
- 3 days ago
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Advertising Great Client, Employee and Industry confidence give us a high: Harikrishnan Pillai on 6 years of TSBI
TheSmallBigIdea popularly known as (TSBI) is an agency that believes in providing digital first solutions to brands combined with unique storytelling abilities. TSBI has been in the news for their great work with films like Good Newwz, Bala, Dream Girl and more. TSBI has completed 6 years in February 2020. Medianews4u spoke to Harikrishnan...
- 3 days ago
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Advertising Emirates names IPG Mediabrands as its Global Media partner
Emirates has appointed IPG Mediabrands as its global media partner after the conclusion of a global media review that was initiated in August 2019. Havas Media was the incumbent agency globally since 2017, Emirates renewed its contract with Havas Media all through to 2020 with the task of managing the airline's global media strategy, planning, social, traditional and digital...
- 4 days ago
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Advertising Kraft Heinz to reduce agencies and increase media spend by 30%
Kraft Heinz's CEO, Miguel Patricio in a recent earnings conference call said that they are planning to cut down the number of design and creative's agencies that are currently working with the brand. However, the brand is planning to increase their media spends by 30%. Patricio said that the number of agencies will be reduced from 36 to 19. i In a strange move, the company...
- 5 days ago
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