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  • Advertising

    AAAI opens up membership to digital agencies, constitutes first-ever Digital Agency Forum

    Mumbai: In a significant move, the Advertising Agencies Association of India (AAAI), the official national organisation of advertising agencies, has opened its doors to digital agencies by allowing them to be full-fledged independent members. This will in particular benefit standalone, independent digital agencies which were left out from the AAAI as...

    • 15 hrs ago
  • Advertising

    S4 Capital's MightyHive launches Mumbai Office

    Mumbai: Leading media consultancy MightyHive today announced the opening of a new office in Mumbai, India, as the company plans to build a full-service team in India over the coming months as part of its strategy to expand its presence in the Asia Pacific (APAC) region. MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and...

    • 18 hrs ago
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    OMD India appoints dedicated agency leads for Bengaluru and Chennai; Mumbai gets digital head

    Delhi: OMD has further strengthened its leadership across India, having appointed dedicated leads for the agency's operations in Bengaluru and Chennai, while also strengthening its digital leadership in Mumbai. The promotions of Bhavna Sharma (Head of OMD Bengaluru) and Uma Santhanam (Head of OMD Chennai), as well Nikshit Shetty (Digital Head at...

    • 19 hrs ago
  • Advertising

    ZEE5 features in WARC Media Awards 2019 - Best Use of Data shortlist

    Campaigns for Vans in the US, Children's Panadol in Australia, ZEE5 in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019. Organised annually by WARC, this international awards scheme recognises communications planning which has made a positive...

    • 2 days ago
  • Advertising

    Taglr unveils digital advertising platform- "ShopperAds"

    Mumbai: Taglr, India's leading search engine for shoppers formally unveiled ShopperAds, a digital advertising product designed for brick and mortar stores as well as e-commerce businesses that delivers streamlined and qualified traffic. The new platform addresses the major challenge of most online stores/e-tailers today of growing costs of customer acquisition and dwindling per...

    • 2 days ago
  • Advertising

    Santoor Sandal & Turmeric tops Most Aired Campaign; Google Pay is the Most Liked Campaign in Chrome Optimal+ Wk 45

    Chrome Data Analytics and Media's Optimal+ data has released the comparative study of the performance of various brands in 45 against week 44. The report categorizes the performance of brands under three broad categories namely Most ed ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel...

    • 2 days ago
  • Advertising

    Digitas India to manage digital marketing mandate for udChalo

    Mumbai: In a unique partnership of its kind, Digitas India has been roped in to manage the digital marketing mandate for India's only travel service of its kind for defence personnel, udChalo. The mandate would be operated out of the agency's Mumbai office. Digitas India would play an instrumental role in promoting and managing the travel & holiday needs of India's...

    • 3 days ago
  • Advertising

    Publicis Commerce Expands into India; Kartik Iyer and Krishna Mothey to lead the Practice

    Mumbai: Publicis Commerce today announces its expansion into India and the appointment of two new leaders in the market. Kartik Iyer joins as Publicis Commerce Lead and Krishna Mothey joins him as Head Of Media for the Practice. The Publicis Commerce Practice offers comprehensive capabilities in the Online Commerce & Retail space and partners with...

    • 3 days ago
  • Advertising

    Ogilvy Delhi names Shouvik Roy as President & Head of Office

    Mumbai: Ogilvy announced the appointment of Shouvik Roy as President & Head of Office, Ogilvy Delhi. Shouvik will join Ogilvy Delhi on December 5, 2019 and will report to Kunal Jeswani, CEO, Ogilvy India. Kunal Jeswani, CEO Ogilvy India: "Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied...

    • 4 days ago
  • Advertising

    Rediffusion wins PGIM India Mutual Fund business

    PGIM India Mutual Fund, the wholly owned business of PGIM, the global investment management business of the US based Prudential Financial, Inc. (PFI) has appointed Rediffusion as its creative services partner. PGIM is one of the top 10 investment managers with over USD 1.3 trillion* in asset under management. On the partnership, Sakshi Dalela, Head of Marketing and Communications, PGIM India...

    • 4 days ago

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