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Digital Tech
Ajinkya Rahane's digital speaking module - Unjinks, a platform for brands to engage with him digitally

Mumbai: Indian cricketer Ajinkya Rahane has launched a digital speaking module called as Unjinks. With LIVE events not being possible in the current situation, many corporates who want to keep their stakeholders engaged are looking at opportunities through digital platforms and a session with the vice-captain of the Indian test team provides an exciting option.

Ajinkya has finished 9 years of playing international cricket and is recognized as a crucial part of the Indian teams batting engine, specially flourishing in overseas conditions. He has scored runs in all test playing countries and has been a lynchpin of his IPL team's batting over these 9 years - a rare combination of a player adapting to two diverse formats of the game.

Unjinks is a moderated video session where Ajinkya shares his cricketing stories and gives an insight about the learnings he has got through the game. Having captained India and Rajasthan Royals andhaving been a part of both team's leadership group for many years, he givesthe listeners a perspective of how top class sporting teams operate in various situations.

Akhil Ranade who manages Unjinks said 'We have worked with 5-6 organizations in the last 2 months across a diverse set of audiences. A college who wanted to encourage young sportspersons, a start-up in the kids segment who wanted this session for some of his top customers, a bank who did this session for their retail partners - we are working with various category of clients who would want to associate with Ajinkya for their brand objectives. In a normal situation we were doing these events as LIVE on stage appearances but keeping the current situation at hand, Unjinks provides a very convenient options for brands to engage with a top sportsperson like Ajinkya.'

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