ALT Balaji hits 20 Million subscribers amongst the massive competition in OTT market
ALT Balaji which is a division of Balaji Telefilms, has managed to have 20 Million paid subscribers.
According to a study released in June by Counterpoint Research, while the top five metropolitan areas account for 55% of India's OTT users, Tier 1 cities account for another 36%. Alt Balaji, has made inroads in this market, and its subscribers are likely to hit 25 million when its next quarterly results are announced.
Nachiket Pantvaidya, Group COO of Balaji Telefilms and CEO of Alt Balaji, shared about his aspirations regarding the reach of Alt Balaji. " We are in mass Hindi-speaking majority in India. We want people in Surat, Ranchi, Raipur to watch us. We want people in rural India to watch us."
Launched in 2017, Alt has consistently managed to stay within the top percentile in a crowded market of more than 30 OTT players, including Disney's Hotstar, Netflix, Amazon Prime, Eros Now, Zee5, Viacom 18's Voot, Sony's Liv and the Times Group's MX Player.