Brand Factory's #Diwali365Days takes a quirky take on how things go overboard during Diwali
Mumbai : Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family-bonding, and not to forget - the gifting and shopping frenzy. And, no brand wants to miss out the opportunity to connect with their audience through a heart-touching and emotional content.
Brand Factory breaking this clutter launches a digital film - #Diwali365Days, which shows there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.
The film captures the essence of how Diwali also means dramatization of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don't opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming.
The film was a big hit among millennials and garnered over 2million views and 200+ shares in just 5 days.
Roch D'Souza, Chief Marketing Officer, Brand Factory commented, "During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.