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    Tata Mutual Fund relaunched its very successful campaign #EkAurSIPHoJaaye

    Mumbai: Tata Mutual Fund continues its strategy of using Video as a prime medium of communication. The AMC has relaunched its very successful campaign EkAurSIPHoJaaye™ (EASHJ). The redux campaign is timed with the 25th year celebration of the launch of Tata Mutual Fund's 1st fund. Prathit Bhobe "Much like the approach to Systematic Investment Plan (SIP), the...

    • 3 days ago
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    TVS Eurogrip celebrates the cricket season with social media campaign #TheSpecialistLeague

    Mumbai: TVS Eurogrip, India's leading 2 & 3-wheeler tyre brand announced a digital and social media campaign #TheSpecialistLeague. The campaign aims to celebrate cricket and leverage the frenzy around the Indian Premier League and unite fans of the sport as the most awaited cricket tournament returns to the pitch this year. The campaign has gone...

    • 4 days ago
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    Cello group signs Amitabh Bachchan as its brand ambassador

    Mumbai: Cello Group, India's leading household product manufacturer has roped in Bollywood's most respected and versatile actor Amitabh Bachchan as its Brand Ambassador. The brand's objective with the partnership is to enhance and build consumer connect across different markets, and to strengthen its market presence. The actor will be seen endorsing the brand's...

    • 6 days ago
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    Forevermark launches a unique campaign for the Tribute™ Collection

    Mumbai: In today's world where change is inevitable, diamonds hold meaning and purpose. Reflecting the current consumer sentiment, Forevermark, the diamond brand from The De Beers Group, launched a new campaign for its Tribute™ Collection comprising 22 stackable rings that let women celebrate their timelessness, unique individuality, multifaceted nature, successes and...

    • 6 days ago
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    Panasonic launches #DiwaliWaliSafai Campaign for responsible disposal of E-Waste

    New Delhi,: Intending to build a greener ecosystem and deliver a better tomorrow for the coming generations, Panasonic India, a leading diversified technology company, launched an awareness campaign, #DiwaliWaliSafai on responsible disposal of E-waste. Marking the International E-Waste Day, the campaign encourages consumers to be more responsible this Diwali with...

    • 6 days ago
  • Brand comm

    OPPO to usher in the festive season with an emotional film and a new Diwali limited-edition F17 Pro

    Mumbai: As the excitement brews for the upcoming Indian festivities, OPPO, a premium global smart device brand is all geared up to launch a Diwali campaign with an emotional film and a limited edition F17 Pro on 19th October exclusively for its Indian customers. Aimed to target the spirit of the festive season and re-enforcing its commitment for...

    • 6 days ago
  • Brand comm

    ŠKODA Presents Supermoon Drive-In Backed by PHD Media

    Gurugram: After months of big screen shows suspended due to the nationwide lockdown, the Bollywood preview of KhaaliPeeli garnered a full house at the ŠKODA presents Supermoon Drive-In an initiative by Zee Live and Zee Studios. This first-of-its-kind drive-in was facilitated by PHD Media and spanned 6 shows in Gurugram across the long weekend starting October 2nd. Safety precautions were...

    • 6 days ago
  • Brand comm

    Reebok India launches Zig Kinetica Horizon with interactive digital innovations by 22feet Tribal Worldwide

    Mumbai: In an innovative Instagram campaign in collaboration with 22feet Tribal Worldwide, Reebok India has launched Zig Kinetica Horizon - a transformative shoe that channels and amplifies energy with each stride. The multi-pronged campaign leveraged brand ambassadors, friends of the brand and brand loyalists through posts across their...

    • 7 days ago
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    Riding on IPL 2020 fever, VOGO launches 'Super striker' game for its app users

    Bangalore: VOGO, a tech-enabled self-ride two-wheeler rental service, announces the launch of a new intriguing initiative - VOGO super striker for IPL lovers on its app. The in-app gamification will allow VOGO app users, to play a daily IPL Trivia which allows them to win iPhones, Credits, Rewards & other gifts. As per the rules of the league, a VOGO app user can...

    • a week ago
  • Brand comm

    Jack Daniel's unveils its new global campaign in its 154 year history

    New Delhi: In a historic move, Jack Daniel's is being relaunched globally with a new brand communication platform; 'Make it Count' As part of the rebranding exercise, Jack Daniel's, the world's highest selling premium whiskey, intends to inject new energy into the brand - with the introduction of a new tagline 'Make It Count' - a first for...

    • a week ago

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