Brands looking out for nationwide awareness should associate with CSK and MI: 'IPL Brands Insights Book 2019'
Bengaluru: 'IPL Brands Insights Book 2019'has revealed that only CSK and MI truly have a nationwide presence. So, for a nationwide campaign, brands should target matches of these two teams.VELOCITY MR launched the book during the first edition of Velocity Insights Summit at Bengaluru. Harish Bijoor, Brand Guru & Founder, Harish Bijoor Consults Inc. unveiled the first copy.
The IPL Brands Insights Book uncovers insights and trends on the role of branding and value creation in this multi-billion-dollar Indian sporting league. The book is particularly beneficial for Brands and Companies eyeing IPL as their major marketing vehicle.
Adds Jasal Shah, Managing Director & CEO of Velocity MR, "IPL is no doubt the biggest sports and marketing extravaganza by far for Indians at home and around the world. With the high stakes for this tournament, we felt the need to study the impact of advertising campaigns and branding during this event. Some of the notable surprises include the fact that RCB continues to be one of the most popular teams despite its poor performances. We also found that heavy spenders have been weighing their options between supporting the IPL as a whole or supporting an individual team, with the former being the clear winner. This annual study is a proven guide for marketers to help them with such tricky decisions. Moreover, we've covered around 100+ brands in our study and can develop exclusive & precise reports for each one of them".
Harish Bijoor, Brand Guru &Founder, Harish Bijoor Consults Inc, further adds, "No secret that the stakes are high and every brand is looking to be associated with this exciting extravaganza. In its 11th edition, the valuation of leading individual teams has grown to cross USD 100 million and counting. In addition, Media Planners had estimated spend of over 2000 crore Rupees for IPL 2019 lone. Being the most sought-after marketing and advertising blitz in the country, media planners have to work overtime during this period to keep pace with the demand."
The Panel Discussion at the launch saw leaders sharing their opinion on "Future Landscape of Marketing & Branding (in IPL)". The Panel included Anindya Mallick - Associate Business Director of Wavemaker Global, Ashok Vidyasagar - Management Consultant (Marketing, Digital and Brand), Ramesh Jude Thomas - President & Chief Knowledge Officer of EQUiTOR Value Advisory Pvt. Ltd, Dr. Ray Titus - Dean & Professor of Marketing of Alliance School of Business, Alliance University and senior journalist R. Kaushik - Author of VVS Laxman's biography. The discussion points included the role of OTT and programmatic ads, understanding data integration, parameters to gauge marketing/brand/ad effectiveness, the evolution of sports marketing and endorsement and more.
Highlights of the Study from 'IPL Brands Insights Book 2019':
Recommendations for Marketers:
Associating with IPL event and not with a Team:
Associating with a particular team: