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Brands looking out for nationwide awareness should associate with CSK and MI: 'IPL Brands Insights Book 2019'

Bengaluru: 'IPL Brands Insights Book 2019'has revealed that only CSK and MI truly have a nationwide presence. So, for a nationwide campaign, brands should target matches of these two teams.VELOCITY MR launched the book during the first edition of Velocity Insights Summit at Bengaluru. Harish Bijoor, Brand Guru & Founder, Harish Bijoor Consults Inc. unveiled the first copy.

The IPL Brands Insights Book uncovers insights and trends on the role of branding and value creation in this multi-billion-dollar Indian sporting league.