Campaign by Clinic Plus Shampoo is the Most Aired while campaign by Whatsapp is the Most Liked: Chrome Optimal+ WK 29
Chrome Data Analytics and Media's Optimal+ data has released the comparative study of the performance of various brands in week 29 against week 28. The report categorizes the performance of brands under three broad categories namely Most ed ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see Clinic Plus Shampoo leading the category followed by Ponds White Beauty and Sunsilk Black Shine on the 3rd spot. For the last two spots we see previous week's leader Whatsapp and advertisement by Ministry of Health & Family Welfare.
This week too Vicks Vapourub leads the category followed by Pampers Baby Dry Pants that moved up from the 4th spot and Vicks 3 in 1 still at the 3rd spot, while for the last two spots, we have new entrant Whisper Choice Extra Ultra XL and previous week's player Lux Toilet Soap.
This week too for the Most Liked category we see Whatsapp leading the category, followed by 4 other new entrants that are Horlicks, Rummycircle.com, BYJU's Learning App and ENO.
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