Chai Pe Charcha awards its digital media mandate to sunSTRATEGIC
Mumbai:Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.
As part of the mandate, sunSTRATEGIC will manage their entire social media marketing duties, including social media management, digital engagement, digital video production, strategy while managing its digital content. The agency will be working towards building a brand culture pan India with relevant and interactive content. The focus will be on promoting the brand as a 'hygienic tapri', making it unique and different from its competitors.