Cosmos-Maya's Wowkidz ventures into linear digital channel for kids on YuppTV
Mumbai: Cosmos-Maya, the market leader in original Indian animation content creation in kids' space in the world has partnered with YuppTV which is one the of world's leading over-the-top (OTT) video platforms for South Asian content offering live TV, catch-up TV and movies on-demand in 14 languages across the globe. Cosmos-Maya, one of the largest producers of animated kids' content in the world owns a content bank of 1000+ half hours and runs a highly successful bouquet of digital channels under the umbrella brand WowKidz, which is the world's #1 animation channel offering entertainment for kids of all ages in Indian languages.
Under the association, WowKidz on YuppTV; the subscribers of YuppTV will be able to enjoy non-stop kids' entertainment with South Asia's #1 kids' show Motu Patlu and some of the most popular shows like Vir - the Robot Boy, Chacha Bhatija, Eena Meena Deeka, Kisna among others. The Kids content on YuppTV will be available in three languages Hindi, Tamil, and Telugu.
Founded by internationally acclaimed Indian filmmakers, Ketan Mehta and Deepa Sahi, Cosmos-Maya targets audiences globally through its brand, WowKidz, which has already become one of the fastest-growing channels for kids' content with over 4 million active YouTube subscribers and over 4 billion cumulative views as on March 2018.
Anish Mehta, CEO of Cosmos-Maya added, "YuppTV enjoys an envious reach across the global diaspora with over 14.5 million mobile downloads worldwide and this partnership will allow us to reach this audience in multiple Indian languages. With the introduction of our specially curated content on WowKidz, YuppTV too will be engaging with a new audience for the first time. Through this association we hope to introdu
ce our content to kids across geographies especially in the US, UK, Europe, Australia, Canada, etc. further augmenting our footprint across the world."
Commenting on the association, Uday Reddy, CEO and Founder of YuppTV said,We are pleased to venture into the kids' entertainment space with Cosmos-Maya. Kids are a very captive and influential audience and with the help of Cosmos Maya's popular content on WowKidz we hope to expand our content library and offer them a spectacular experience on our platform. This association aligns with our vision of creating an offering that caters to audiences of all age groups."
The latest offering by WowKidz on YuppTV will be available for convenient viewing from 27th April 2018.