DTH Operators pull back special offers and benefits extended to consumers in short span
Mumbai: DTH Operators are feeling the heat of New Tariff Order as they are unable to satisfy the subscribers with cheap offers. Instead they have been forced to rollback many of the special offers introduced by them with in short span of time.
In recent development, Dish TV has pulled back exemption from lock-in period for a pack chosen by its subscribers. Rival Tata Sky on the other hand discontinued new benefits for subscribers using multiple TV.
Dish TV re-introduced 30-day lock-in period:
Dish TV brought back 30 day lock-in period for its DTH subscribers. Earlier it was eliminated back in April when it was introduced on pay channels and select channels bouquet. Initially it was limited to sports channel only. Now it has been introduced for a la carte channels as well.
The lock-in period means that once you have subscribed to a channel pack, you would have to pay and stick with it for atleast 30 days.
Tata Sky discontinuation of its multi-TV offering:
Tata Sky is discontinuing its multi-TV offering just months after introducing new benefits for subscribers using multiple TV connections by the DTH operator. The new change, which will come into effect from 15th June, will bring separate billing for all the existing connections under the multi-TV model.
This means if you already have Tata Sky subscription through its multi-TV model, each of the DTH connections owned by subscriber will be billed independently starting June 15.
Notably, while Tata Sky is set to shut down its serving for subscribers with multiple TV connections, other DTH operators, including Airtel Digital TV and Dish TV, recently redesigned their multi-TV policies to comply with the latest TRAI regulations.