HDFC ERGO assigns digital mandate to BC Web Wise
Mumbai : HDFC ERGO, the third largest Private General Insurance company well-known for its wide array of insurance offerings, has awarded its social media mandate to BC Web Wise in a multi-agency pitch which finally culminated in an online auction-based bidding process. The account will also include addressing campaign-based and other internal requirements.
Arun Sharma - Head Marketing and Customer Experience Management - HDFC ERGO Private General Insurance, says, "BC Web Wise has an impressively strong portfolio consisting of a diverse experience including banking and insurance brands with some notable award-winning work. Looking forward to doing ground-breaking and result-oriented marketing with the team."
Chaaya Baradhwaaj - Founder & MD - BC Web Wise, says, "With HDFC ERGO, we have added yet another prestigious brand and market-leader making our 'Finance' portfolio stronger. We are excited to use our learnings and expertise towards taking this brand further ahead in a highly competitive segment, where the consumer consideration within the category is also a challenge."
BC Web Wise is one of the most experienced digital agencies with almost two decades in the digital marketing and advertising business..