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    Endemol Shine India buys rights of crime-fiction novel Kanpur Khoofiya Pvt Ltd. by Richa S Mukherjee

    Mumbai: Harper Collins India has announced that author Richa Mukherjee's new novel, Kanpur Khoofiya Pvt. Ltd, published in August this year, has been purchased by Endemol Shine India in a pre-empt. Endemol Shine India buys the rights for Richa S. Mukherjee's Kanpur Khoofiya Pvt. Ltd. Mumbai-based agency, The Story Ink was the advisor on...

    • 56 min ago
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    BARC India appointed Oversight Committee Report validates Outlier Policy

    Mumbai: India's sole television measurement company, Broadcast Audience Research Council (BARC) India, had appointed an oversight committee in June 2019, to review its data validation and outlier policy which identifies and eliminates outliers including reach outliers. The two-member committee led by Nakul Chopra and Praveen Tripathi has successfully submitted its...

    • 2 hrs ago
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    Spotify and Snapchat bring the Gateway of India to life this Diwali

    Mumbai: Snapchat has collaborated with Spotify to bring the Gateway of India to life with its augmented reality (AR) Landmarker Lens. The activation will be live from 14 - 23 October and utilize Snapchat's Landmarker technology that enables AR experiences to transform iconic landmarks in real-time. This is the first sponsored Landmarker in Asia, and for Spotify, it is...

    • 15 hrs ago
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    WarnerMedia names Abhishek Dutta as Network Head for Cartoon Network and POGO in South Asia

    Mumbai: Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands. Siddharth Jain, Managing Director of WarnerMedia Entertainment...

    • 17 hrs ago
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    ShortsTV Transitions to Amagi CLOUDPORT to scale up its operations

    Bangalore: Amagi, a cloud-based tech service provider for TV and OTT broadcasters, today announced that ShortsTV, the platform dedicated to short entertainment, transitioned to Amagi's CLOUDPORT. Based in the U.K., ShortsTV brings short stories to life in stunning high definition and covers the latest events in the short film industry. Using cloud playout platform, Amagi...

    • 20 hrs ago
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    Global Martech market hits $121.5bn With year-on-year growth of 22%: report

    The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their 'Martech: 2020 and beyond' report, published...

    • 21 hrs ago
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    BIG FM, Dentsu Webchutney's 'BIG Mahalaya' Campaign gets Social Media talking this Durga Puja!

    For 87 years, Bengalis all over India have been tuning into Mahisasur Mardini - a radio program in the voice of the legend, Birendra Krishna Bhadra. And with this, for 87 years, Bengalis have been waking up to Birendra Krishna Bhadra's Mahalaya - a chant that summons the beginning of Durga Puja and is sung in praise of the Goddess. This tradition...

    • 21 hrs ago
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    WATConsult Report: 84% Of Instagram Users are likely to Shop Using the Platform

    Mumbai: The Indian social media space has been witnessing substantial growth, thanks to the increasing base of internet users in the country. With the growing popularity of Instagram, there is a dire need to understand how users perceive and use the platform. WATConsult, India's leading digital and social media agency from Dentsu Aegis Network, under their...

    • 21 hrs ago
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    Ranveer Singh becomes the new face of Manyavar

    Mumbai: As the nation inches closer to the biggest festive season of the year, India's most loved Indian wear brand - Manyavar announces Bollywood superstar Ranveer Singh as their brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand's latest festive collection through a slew of commercials spread across television, digital, and social-media....

    • 23 hrs ago
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    WarnerMedia names Abhishek Dutta as Network Head for Cartooon Network and POGO in South Asia

    Mumbai: Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands. Siddharth Jain, Managing Director of WarnerMedia Entertainment...

    • 23 hrs ago

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