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How Content is driving PR: Anindita Gupta, Co-Founder - Scenic Communication

How Content is driving PR: Anindita Gupta, Co-Founder - Scenic Communication
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All of us have heard the term 'Content is the new King'. The world around is being driven by content. It is one of the emerging preferred tools that brands are leveraging to engage with their customers. Audiences and customers are welcoming new and good content with open arms, as long as the content is engaging to the audience and interests them. The reach and engagement that effective content is unparalleled.

Many brands are focusing their entire marketing budget to create effective and engaging content. It has become one of the most important if not vital tool used by brands to engage across both traditional and new-age platforms.

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