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"It's not an artist first economy" argued Sonu Nigam on a panel at E-FICCI Frames 2020

"It's not an artist first economy" argued Sonu Nigam on a panel at E-FICCI Frames 2020

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Mumbai: The Indian Music industry has shown consistent growth over the last 3 years and has embraced the digital era. More importantly, the industry is finally out of the shadows of Bollywood/Film music. The non-film / regional music sector has created a pop music industry that reflects the real India. Artists are being discovered from the remotest corners of India and their music is being consumed through multiple touchpoints. The business is set to skyrocket with the growth and proliferation of digital streaming services, devices, and internet mobile platforms. How can the business of music transcend to the next level to keep up with a constantly changing ecosystem?


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