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John Players launches its latest AW'18 collection with 'Be Younique' brand campaign

Mumbai: John Players-ITC's youth fashion apparel brand, unveiled its latest Autumn Winter'18 Collection in stores. This season, John Players presents a larger than life imagery as an extension of its recent brand campaign 'Be Younique'. The campaign takes its inspiration from today's youth who believe in themselves, set their own trends and follow their own rules. With a focus on value and aesthetics, 'Be Younique' embodies the brand insight of 'Unique is the new authentic' and is meant to encourage people to feel confident in their own ingenious ways of styling, setting them apart from the crowd.

Vikas Gupta

John Players Autumn Winter'18 collection which is themed as 'Jungle Diaries',focuses on rebuilding man's connect with nature. The latest collection is perfect for today's young, confident, urban guy who is wild, spirited and believes in expressing himself through his wardrobe. John Players brings in that extra edge that makes all the difference, be the playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics.

Speaking on the unveiling, Vikas Gupta, CEO - ITC (Wills Lifestyle & John Players) said, "John Players is a brand that represents the pulse of the youth today who know exactly what they want and like wearing their hearts on their sleeves. We, as a contemporary fashion apparel brand, respect this individuality and believe that clothing is a reflection of one's own self-image.Our Autumn Winter'18 collection Jungle Diaries draws its inspiration from nature and its elements. Imbibing the brand belief, ithas been designed to resonate with today's aspirational youth consisting of self-achievers, believers and go-getters. Going beyond the short-lived fads & trends,the Jungle Diaries collection is focused on bringing out one's personality as we believe that what you wear has a larger story to tell about you."

Jungle Diaries collection embraces nature in all its uniqueness and wilderness with sophisticated, natural palette applied to classic jungle and foliage prints. The comfort, casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions and mood

The season highlight for John Players AW'18 collection is a stylish range of garments exclusively designed for statement dressing. It features trendy white shirts, denims and chinos with key elements in designing and fabric to offer the very essence of power dressing to today's youth.

Jungle Diaries - AW'18 collection from John Players has used quintessential elements of nature and has translated it into color palettes of lighter earthy tones like olive, beige, mustard, oranges, teal, grey and white to compliment the colors of the season and its mood.

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