Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA
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Mumbai: Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft's Azure's "Global cloud. Local presence" brand message.
A strategic partnership that utilized Elevision's premium network of large format digital screens &Lemma's programmatic DOOH platform sought to increase relevant exposures through targeted impressions & dynamic ads rendered on 36 large format screens across Dubai's premier business district - Dubai International Financial Centre.
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