Mumbai: Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft's Azure's "Global cloud. Local presence" brand message.

A strategic partnership that utilized Elevision's premium network of large format digital screens &Lemma's programmatic DOOH platform sought to increase relevant exposures through targeted impressions & dynamic ads rendered on 36 large format screens across Dubai's premier business district - Dubai International Financial Centre.