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  • Market Analysis

    BARC WK 7: SONY SAB moves up to 2nd spot ( U+R); Dangal leads the Hindi GEC Rural

    Mumbai: According to BARC data of HSM NCCS All India (Urban+Rural) for week 6 and we see that Colors still leads the chart for Hindi GEC Pay TV category with 697mn impressions and we see SONY SAB has moved up from the 4th spot to the 2nd spot with 687mn impressions, followed by Star Plus on to the 3rd spot with 629mn impressions. ZEE TV secures the 4th spot with...

    • 8 hrs ago
  • Market Analysis

    Global advertising spend is set to rise by 7.1% to $660bn in 2020: The Adspend Outlook 2020

    International: Global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet investment. But traditional media, combined, are expected to record 1.5% growth to $324.2bn - the first rise since 2011 - finds WARC, the international marketing intelligence service. The traditional media total is expected to be boosted...

    • yesterday
  • Market Analysis

    Samsung Mobile is India's Most Desired Brand in 2020; 4th time in six editions: TRA Research

    Delhi: South Korean electronics giant Samsung wins the crown in TRA's Most Desired Brands 2020, making it a fourth time victory in six editions of the report. The brand also led the list in 2018, 2015 and 2013 reports as well. Technology giant Apple takes the 2nd place up one rank from last year, having climbed steadily over the years from rank 290...

    • yesterday
  • Market Analysis

    84% mobile users in India use the internet for Entertainment: MMA-GroupM report

    There's been a significant rise in the number of individuals accessing the internet through their phones and today this number has grown to 99%. The mobile device has become a central part of our connected lives - right from controlling features in a car, streaming TV, connecting with friends on social media, to on-the-go entertainment. The Mobile Marketing...

  • Market Analysis

    BARC WK 6: ZEE TV moves up to the 3rd spot this week (Urban+Rural) ; Dangal leads the Hindi GEC Rural

    According to BARC data of HSM NCCS All India (Urban+Rural) for week 6 and we see that Colors still leads the chart for Hindi GEC Pay TV category with 720mn impressions followed by Star Plus on to the 2nd spot with 642mn impressions. ZEE TV moves up from the 4th spot and secures the 3rd spot this week with 564mn impressions, making Sony SAB...

    • a week ago
  • Market Analysis

    Velocity MR launches 'IPL Brands Insights Study 2020'

    Mumbai: Velocity MR has begun the second edition of the IPL Brands Insights Study, which will provide insights on the impact of sponsoring and advertising during this sporting extravaganza. After the success of its 1st edition published in 2019, that extensively studied the ROI on ad expenditure and sponsorship during the IPL tournament, the 2nd edition aims at giving more power to the...

    • a week ago
  • Market Analysis

    Print Advertising defies global trend and registers growth: Report

    Mumbai: The Pitch - Madison Advertising Report 2020 was recently released at an event in Mumbai amongst a high profile audience consisting of Manoj Kohli, Country Head, SoftBank India, Vivek Sunder, COO, Swiggy, Sanjay Behl, CEO - Lifestyle Business, Raymond, Avinash Pandey, CEO, ABP News, Bhaskar Sharma, CEO, Red Bull, Parag Desai, Executive Director, Wagh Bakri Tea, K N...

    • a week ago
  • Market Analysis

    Print Advertising defies global trend and registers growth: Pitch Madison Advertising Report 2020

    Mumbai: The Pitch - Madison Advertising Report 2020 was recently released at an event in Mumbai amongst a high profile audience consisting of Manoj Kohli, Country Head, SoftBank India, Vivek Sunder, COO, Swiggy, Sanjay Behl, CEO - Lifestyle Business, Raymond, Avinash Pandey, CEO, ABP News, Bhaskar Sharma, CEO, Red Bull, Parag Desai, Executive...

    • a week ago
  • Market Analysis

    Lalithaa Jewellers tops Most Aired Campaign chart, Hyundai Aura secures 2nd spot in Most Liked Campaign: Chrome Optimal+ Wk 5

    Chrome Data Analytics and Media's Optimal+ data has released the comparative study of the performance of various brands in week 5 against week 4. The report categorise the performance of brands under three broad categories namely Most ed ads, Most Aired ads and the Most Liked ads based on analysis of data involving...

    • a week ago
  • Market Analysis

    APAC App Install Ad Spend to Double by 2022, India Estimated to Add 100 Million Mobile Internet Users: AppsFlyer

    Bangalore: AppsFlyer, the global leader in mobile attribution, published its 'Global App Install Ad Spend' three-year projection, anticipating continued robust growth in ad spend in Asia-Pacific doubling (104%) from USD 29.9 billion last year to USD 61.1 billion in 2022 - the largest share globally. The upward trajectory...

    • a week ago

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