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  • Market Analysis

    The impact of Mobile remains a disruptive force for APAC marketers

    Mobile is increasingly seen by marketers in APAC to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings included in The State of the Industry: Mobile Marketing in APAC 2019, an annual report released today, providing a current snapshot into how brands, agencies and...

    • 3 days ago
  • Market Analysis

    IPL Value for 2019 increases to US$6.8 billion: Duff & Phelps Report

    Mumbai: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL). The findings of the sixth edition of Duff & Phelps' annual IPL study suggest an increase in the overall value of the IPL...

    • 4 days ago
  • Market Analysis

    SVOD to contribute a third of online video revenues in India by 2024: report

    SVOD will contribute a third of online video revenues in India by 2024 with Hotstar merging as a key player in both SVOD and AVOD segments, said the report by Media Partners Asia (MPA) that projects the online video revenues in Asia Pacific reaching $50 billion by 2024. The Online Video sector, this year, had delivered $27 billion in advertising and subscription...

    • 4 days ago
  • Market Analysis

    IIM-A Validates BARC India's Sample Design & Methodology

    India's sole TV viewership measurement company, BARC India, which also operates the largest TV panel in the world, recently collaborated with India's premier Institute for Management Education- The Indian Institute of Management, Ahmedabad (IIM-A) to undertake a review of the current sample design and methodology. The statistical review team at IIM-A led by professor Tathagata...

    • 4 days ago
  • Market Analysis

    Asia Pacific Online Video market to generate $50 Bn Revenue by 2024: MPA report

    Mumbai: Media Partners Asia (MPA) launched new report that projects the online video market in Asia Pacific to generate revenues of $50 billion by 2024. The Online Video sector, this year, had delivered $27 billion in advertising and subscription revenues, a 24-percent gain on 2018, according to MPA's latest in-depth report, Asia Pacific Online Video &...

    • 5 days ago
  • Market Analysis

    Online video viewing to reach 100 minutes a day in 2021: Zenith's Online Video Forecasts 2019

    The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith's Online Video Forecasts 2019* report, published today. That's the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the...

    • 6 days ago
  • Market Analysis

    Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns

    International: A considerate portion of marketers in Asia Pacific (29%)don't have the right balance and synergies between digital and offline media, while the majority(84%) still struggle with cross-channel measurement. That's according to the latest annual state of marketing study, Getting Media Right:...

    • a week ago
  • Market Analysis

    Digital advertising set to soar as marketers seek media mix fix

    Almost half of marketers globally don't have the right balance between digital and offline media. A large portion of marketers globally (46%) don't have the right balance and synergies between digital and offline media, while three quarters (76%) still struggle with cross-channel measurement. That's according to the latest annual state of marketing study, Getting...

    • a week ago
  • Market Analysis

    Unemployment continues to be top worry for Indians and global citizens, 3 months in a row: Ipsos What Worries the World Survey

    New Delhi: Unemployment sits right at the top, as the biggest worry for Indians as well as global citizens, 3 months in a row - from May to June and now in July too, as per the latest findings of What Worries the World, monthly global survey. But there are some happy tidings for India; India continues to buck the global...

    • 2 weeks ago
  • Market Analysis

    30% OTT users prefer to watch content in languages other than Hindi and English: KPMG Report

    While 'regional' is definitely the buzzword across the content industry and the entire digital content ecosystem. The choice for going 'vernacular' by the consumer who now has a plethora of options with OTT platforms practically bombarding 'regional original content' almost on a daily basis. The average consumer is firstly...

    • 2 weeks ago

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