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  • Marketing

    Glad U Came Announces #PayYourInterns Campaign To Encourage Paid Internships

    Glad U Came, an award-winning PR and Influencer Marketing Agency based in Mumbai launches the #PayYourInterns campaign, which advocates for an increase in the amount of paid internships across all work sectors. The campaign addresses how paid internships can offer an opportunity to students and help them prepare for the future without having to sacrifice financial...

    • 7 hrs ago
  • Marketing

    Saregama strikes a long term music deal with Sanjay Leela Bhansali

    It's the confluence of two iconic entities in the Indian film and music industry. Saregama - India's oldest and largest music label, that has some of the most unforgettable musical gems across languages in its repertoire. And Sanjay Leela Bhansali - an auteur extraordinaire - whose visual artistry and magnificence are only matched by his impeccable story-telling and...

    • 10 hrs ago
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    Puma India signs long-term partnership deal with Washington Sundar and Devdutt Padikkal

    Bengaluru: Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins PUMA's impressive roaster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women's national cricketer, Sushma Verma, and legends like Yuvraj Singh....

    • 10 hrs ago
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    Parambrata Chatterjee and Abir Chatterjee come together for the first time as Health OK brand ambassadors for West Bengal

    Mankind Pharma, the 4th largest pharmaceutical company in India (As per IQVAI, TSA) has expanded its OTC range of products. Since 2013, 'Health OK', a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category. The company today has a wide range of OTC products that...

    • yesterday
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    Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

    New Delhi: Casio's iconic G-Shock range of watches known for their legendary toughness, trailblazing designs, and innovative technology has tied up with IPL 2021's youngest and the most exciting team Rajasthan Royals to become their official toughness partner. The tie-up kickstarts G-Shock's formal association with competitive sports in India. The...

    • yesterday
  • Marketing

    Anker Innovation ropes in Washington Sundar as its Brand Ambassador

    Mumbai: Anker, a global leader in technology, signs Indian Cricketer, Washington Sundar, as its brand ambassador in India. Washington Sundar will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand. The partnership between Anker and Washington will be managed by the latter's management agency,...

    • yesterday
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    Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

    Delhi: Bacardi India has announced the appointment of Zeenah Vilcassim as Marketing Director. Zeenah joined the India leadership team in her new role on 1st April and heads consumer and customer marketing across the entire Bacardi portfolio of brands. Bringing over a decade of leadership experience in strategy and consulting to her role, Zeenah...

    • yesterday
  • Marketing

    ClanConnect.ai's latest research finds that almost 60% of Indian CMOs to have dedicated budgets for influencer marketing in 2021

    New Delhi: Given the growing affinity of consumers towards digital platforms to connect with brands, influencer activity has grown exponentially in India. In 2020, as brands solidified their online presence due to the COVID-19 outbreak, influencers became a part of the mainstream marketing plans. Against this backdrop,...

    • 3 days ago
  • Marketing

    ESAF Small Finance Bank raises Rs 162 Cr through preferential allotment

    Kochi: ESAF Small Finance Bank has raised Rs 162 crore as equity through preferential allotment of shares. A total of Rs 2.18 cr shares were allotted preferentially, to certain investors in the HNI category including some existing investors, leading to a dilution of approx. 5%, at Rs 75 per share. The shares were priced at 2.64 times pre-issue, and 2.45 times post issue, of...

    • 3 days ago
  • Marketing

    Actress Dia Mirza Appointed as Brand Ambassador for Lotus Organics+

    New Delhi: The premium organic beauty brand Lotus Organics+ has appointed the vivacious actress Dia Mirza as the Brand Ambassador for its Lotus Organics+ range of skincare & hair care products. As the face of the brand, Dia will appear in multiple campaigns which will run across digital platforms. The first campaign with Dia Mirza celebrating earth day commences on 16th...

    • 4 days ago

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