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Marketing ZEE's integrated campaign crafted in partnership with Helo app achieves multi-platform success
Mumbai: Delivering on its promise of meeting brand objectives by providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises Ltd (ZEEL) has taken brand solutions to newer avenues. By keeping the platform with the single largest reach...
- 21 hrs ago
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Marketing Sony YAY! associates with Crossword Bookstores to celebrate the little joys of childhood
Mumbai: Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti during this Children's day. The idea was to revive the innocent and euphoric yet simple delights of childhood in both kids and their parents through all the fun....
- 3 days ago
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Marketing Republic Media Network partner Tata AIA Life Insurance for a green future with "Rakshakaran Hero"
Mumbai: More than 950 million people do not have Life Insurance[1]. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a "protection gap" of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative, along with Republic Media Network,...
- 3 days ago
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Marketing Times OOH promotes Van Heusen's latest travel-friendly Athleisure range at Mumbai International Airport
Mumbai: The country's largest outdoor Advertising agency, Times OOH is engaging Mumbai airport passengers with the perfect travel companion from Van Heusen - their athleisure range for men and women. The brand is letting travelers experience how its line would look on them by creating a GIF to showcase their on-point travel look. Van...
- 3 days ago
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Marketing Content House Bhargava Pictures announces Srujanathmak Bharat- Creative India Campaign to nurture Creativity in kids
#On the Occasion of Children's Day, National film Award-winning production house Bhargava pictures announces its "Srujanathmak Bharat "or "Creative India" Campaign: National Film Award-winning Film Maker, Writer, Director, Author, Mentor, Creator, Ramayana Speaker Bhargava is coming up with a unique...
- 3 days ago
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Marketing Comic Con India teams up with Archie comics; launches limited-edition comic book "Archie in the Incredible Comic Con India"
Bengaluru: Archie and his pals are back in India, as Comic Con India enters into a first-of-its-kind comic book collaboration with Archie Comics to create an original story for fans of Comic Con. Titled "Archie in the Incredible Comic Con India", the story exemplifies the spirit of both Archie Comics and the fun...
- 4 days ago
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Marketing US-based AMJ Ventures invests $2 million in Alia Bhatt-backed fashion-tech startup StyleCracker
Mumbai: US-based investor AMJ Ventures has invested USD 2 million into Bollywood star Alia Bhatt-backed StyleCracker, India's largest personal styling platform The fashion-tech startup will be using the funds towards building out further capabilities in machine learning and in strengthening its moat on the personalisation front, its Co-Founder...
- 4 days ago
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Marketing Dunzo Partners with Homefoodi to bring Authentic Home-Made Delicacies to Doorstep
Noida: Homefoodi, a Noida based e-commerce start-up has partnered with Dunzo an Indian company that provides delivery services across the metros of India. With this partnership in action theyplan to deliver authentic home-made food right at your doorstep. Both these companies aim to reach out to the end-users by allowing consumers to select from a wide range of...
- 5 days ago
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Marketing Mondelez India's National CSR Program 'Shubh Aarambh' Completes Five Years
Mumbai: Shubh Aarambh, the National Community Program of Mondelez India Foods Private Limited has completed five years. The program has a footprint in eight states, touching lives of about 100,000 beneficiaries including children, youth, mothers and teachers in and around the company's manufacturing and cocoa operations in the states of Himachal Pradesh, Delhi,...
- 5 days ago
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Marketing FCA India partners Brandscope India to erect unique trigonal installation at Bengaluru International Airport
Mumbai: With an objective to further amplify the brand's ideology "Go anywhere and do anything", FCA partnered with Brandscope India to create a unique trigonal installation at the Bangalore airport. The structure is almost 60 feet wide and 18 feet in height on all sides. Long term omnipresence through the outdoor medium...
- 6 days ago
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