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Marketing Fruzzanté Undergoes Rebranding Initiative as a Part of its Expansion Strategy
Mumbai: Hill Zill Wines, a Bordi, Maharashtra-based winery and family-owned brand Fruzzanté, founded by Priyanka Save and Nagesh Pai in 2016, has undergone a rebranding exercise to create a strong brand identity for itself in the Indian alcoholic beverage category. The company, today, announced and unveiled its new branding, which will now officially be recognized as...
- 14 hrs ago
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Marketing Tata Trusts' campaign #TwoBinsLifeWins gives voice to conservancy workers and their families
Mumbai: In a bid to engage citizens to adopt improved waste management practices, Tata Trusts, through its program, Mission Garima, has launched a campaign - #TwoBinsLifeWins. The campaign brings to light the story of a child whose father has to segregate waste in sewers because citizens wouldn't. The film can be seen here: The campaign urges...
- yesterday
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Marketing Paytm deepens ties with Uber; will process card payments and provide financial services to driver partners
Delhi : Paytm, India's largest payment gateway, has strengthened its partnership with Uber by adding credit & debit processing and will enable users to complete card transactions seamlessly. This partnership will allow Uber to leverage the strength of Paytm's card acquiring capabilities, in addition to the existing wallet...
- yesterday
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Marketing GroupM's influencer marketing solution 'INCA' launches in India
New Delhi: GroupM, WPP's media investment management group, today announced the India rollout of its influencer marketing solution, INCA. Leveraging GroupM's unmatched scale, INCA connects brands to the widest possible network of trusted publishers and influencers. INCA creates and promotes content in social channels and beyond to drive brand engagement across digital...
- yesterday
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Marketing Saregama announces an extensive Content Partnership Program for Carvaan 2.0
Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise of widening the content offering, the company is now throwing open its Carvaan platform to content creators who can use it as an effective platform to distribute their audio content across...
- 2 days ago
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Marketing Gas-O-Fast signs on Saurabh Shukla and Biswanath Basu for their new campaign
Mumbai: Mankind Pharma's Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level whereas Biswanath Basu is particularly popular in the eastern states....
- 2 days ago
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Marketing Kurkure signs Akshay Kumar as its new brand ambassador
National: Kurkure, one of India's most loved snack brand, has notched up the quirk and humor quotient that it brings to its consumer with the introduction of leading Bollywood actor, Akshay Kumar, as its new brand ambassador. 'Mr. Khiladi Kumar' will be seen donning a number of fun and off-beat avatars as part of the new exciting campaign that the brand has in the pipeline to...
- 4 days ago
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Marketing PhonePe earmarks 800 crore for marketing;Unveils campaign with Aamir Khan and Alia Bhatt
Bengaluru: PhonePe, India's leading digital payments platform today announced the launch of its new brand campaign "Karte Ja. Badhte Ja." featuring Bollywood superstars Aamir Khan and Alia Bhatt. PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020 and will be launching a series of TV ads during this...
- 5 days ago
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Marketing Hansa Research wins Best Customer Experience Consultant / Service Provider in CFI Awards 2020
Mumbai: Hansa Research, the largest Indian consumer insights company has been conferred with the Best Customer Experience (CX) Consultant / Service Provider award at The Customer Fest Show India Awards 2020 which took place in February 5th at Taj Lands-end Mumbai. Hansa Research is a part of the R K SWAMY | HANSA companies, undertaking engagements with...
- 5 days ago
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Marketing Prime Focus Technologies Rebrands DAX® to CLEAR™
Mumbai: Prime Focus Technologies (PFT) announces the transformation of its patentedDAX® Digital Dailies to CLEAR™. Initially released in 2004, DAX pioneered the online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has undergone several changes since its acquisition by PFT in 2014, it now morphs into CLEAR with a...
- 6 days ago
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