Wednesday, 27 Nov, 9.51 am Medianews4U.COM

Straight Talk
Masterclass on building a brand from the hinterland Anil Foods at StraightTalk 2019

Vermicelli was introduced in Tamil Nadu around 35 years ago by Anil Foods. The roasted vermicelli which supposedly did wonders for the brand was a masterstroke by the management. With leadership that established the brand with the vision of being a brand with a pan India presence.

The business in the early days did face a rough time but in currently having 40% of the market share in the Tamil Nadu market, Anil Foods is known to be one of the most trusted brand. Started from seller to retailer to distributor and then to becoming cash and carry business.

Having 22 Categories under the Anil brand with 1500 employees, Anil Foods is the most talked brand in Tamil Nadu with a turnover of INR 220 crore.

the N.Sugumar Executive Director, Top Anil Marketing Company, talk about building a brand from the hinterland.

Since its inception, creative evangelist Rajesh Kejriwal's Kyoorius has been working sincerely to inspire, celebrate and empower the creative community...

Poran Malani, Country Head, S4 Capital India shares his main Focus points for 2020. Our primary Focus for 2020 is...

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: TVNews4u