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India's experiential marketing industry is undergoing a major reset as brands increasingly evaluate events not just by footfalls, but by the &quot;moments&quot; they generate online.

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Event virality gains equal importance as footfalls in consumer engagement activations: Naveen Gupta, Spalba #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Event virality gains equal importance as footfalls in consumer engagement activations:  Naveen Gupta, Spalba

https://www.medianews4u.com/event-virality-gains-equal-importance-as-footfalls-in-consumer-engagement-activations-naveen-gupta-spalba

Motorola is taking a broader approach to marketing, moving beyond specification-led communication to build a lifestyle and design-led brand, while leveraging AI, creators, culture, and technology to deepen consumer connections.

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Creating brand relevance and differentiation is an absolute must: Ipshita Chowdhury, Motorola India #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Creating brand relevance and differentiation is an absolute must: Ipshita Chowdhury, Motorola India

https://www.medianews4u.com/creating-brand-relevance-and-differentiation-is-an-absolute-must-ipshita-chowdhury-motorola-india

World Heart Day 2026 has seen brands, hospitals and healthcare platforms across India use creative campaigns and community initiatives to drive awareness around heart health, prevention and emergency preparedness.

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Top campaigns bringing heart health closer to communities: World Heart Day 2026 #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Top campaigns bringing heart health closer to communities: World Heart Day 2026

https://www.medianews4u.com/top-campaigns-bringing-heart-health-closer-to-communities-world-heart-day-2026

PRHUB, one of India's independent full-service PR and integrated communications firms, earlier this year strengthened its leadership team with a series of senior appointments and internal promotions aimed at supporting its next phase of growth and transformation.

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The communications business today goes well beyond media relations: Emilee Kashyap, PRHUB #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The communications business today goes well beyond media relations: Emilee Kashyap, PRHUB

https://www.medianews4u.com/the-communications-business-today-goes-well-beyond-media-relations-emilee-kashyap-prhub

Medianews4u.com caught up with Ganesh Pareek, Partner, Executive Producer and Creative Director at First December Films, to explore an interview opportunity to introduce the company's journey and his perspective on the evolving landscape of advertising and branded content.

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A good creative piece has more value than the follower count: Ganesh Pareek, First December Films #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

A good creative piece has more value than the follower count: Ganesh Pareek, First December Films

https://www.medianews4u.com/a-good-creative-piece-has-more-value-than-the-follower-count-ganesh-pareek-first-december-films

Mumbai: Once you taste unscripted, it is very tough to go back to scripted, Ektaa Kapoor said at FICCI Frames 2026, as makers of Bigg Boss, Khatron Ke Khiladi and Laughter Chefs decoded why reality TV continues to win against social media.

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Once you taste unscripted, you can't go back: Ektaa Kapoor at FICCI Frames 2026 #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Once you taste unscripted, you can't go back: Ektaa Kapoor at FICCI Frames 2026

https://www.medianews4u.com/once-you-taste-unscripted-you-cant-go-back-ektaa-kapoor-at-ficci-frames-2026

MUMBAI: Reality is the most universal and durable format in Indian entertainment because it turns moments into cultural phenomena, JioStar's Alok Jain said at FICCI Frames 2026, pointing to the recent Bigg Boss Season 20 incident involving host Salman Khan.

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JioStar's Alok Jain at FICCI Frames 2026: Reality TV Is India's Culture Engine, Cites Bigg Boss 20 moment #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

JioStar's Alok Jain at FICCI Frames 2026: Reality TV Is India's Culture Engine, Cites Bigg Boss 20 moment

https://www.medianews4u.com/jiostars-alok-jain-at-ficci-frames-2026-reality-tv-is-indias-culture-engine-cites-bigg-boss-20-moment

Efficacy Worldwide is a global integrated marketing agency headquartered in Gurgaon, India, with offices in the UK, Canada, and Singapore.

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The festive season is no longer simply about maximising visibility: Sapna Sharma, Efficacy Worldwide #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The festive season is no longer simply about maximising visibility: Sapna Sharma, Efficacy Worldwide

https://www.medianews4u.com/the-festive-season-is-no-longer-simply-about-maximising-visibility-sapna-sharma-efficacy-worldwide

BGauss is an Indian electric two-wheeler brand that offers affordable and high-performance two-wheelers. As India's electric mobility market matures, the EV conversation is entering its second chapter.

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EV category is moving from ambiguity to greater clarity: Priyanka Kabra, BGauss #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

EV category is moving from ambiguity to greater clarity: Priyanka Kabra, BGauss

https://www.medianews4u.com/ev-category-is-moving-from-ambiguity-to-greater-clarity-priyanka-kabra-bgauss

MUMBAI: Media's capital is no longer going only behind content and distribution, but behind technology, data, AI and owning IP that earns over a lifetime, the flagship CEO panel said at the 26th FICCI Frames at Grand Hyatt, Mumbai.

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Money is moving to tech, IP and intent, not just reach: FICCI Frames CEO panel #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Money is moving to tech, IP and intent, not just reach: FICCI Frames CEO panel

https://www.medianews4u.com/money-is-moving-to-tech-ip-and-intent-not-just-reach-ficci-frames-ceo-panel

MUMBAI: Attention is the new currency and the industry's job is to make &quot;the talk stop&quot; in an era of infinite content, JioStar CEO - Entertainment and Chair of FICCI Media &amp; Entertainment Committee Kevin Vaz said at the 26th edition of FICCI Frames at Grand Hyatt, Mumbai.

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CTV is now a 200 million viewer market, attention is the new currency: JioStar's Kevin Vaz at FICCI Frames 2026 #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

CTV is now a 200 million viewer market, attention is the new currency: JioStar's Kevin Vaz at FICCI Frames 2026

https://www.medianews4u.com/ctv-is-now-a-200-million-viewer-market-attention-is-the-new-currency-jiostars-kevin-vaz-at-ficci-frames-2026

Hyderabad: Indian news media needs to fundamentally rethink how audiences are measured, monetised and reached, according to Republic Media Network Founder and Editor-in-Chief  Arnab Goswami,  who argued that conventional measurement systems are failing to capture the scale and changing nature of news consumption in the country.

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'News is much bigger than what is being told': Arnab Goswami challenges India's media measurement #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

'News is much bigger than what is being told': Arnab Goswami challenges India's media measurement

https://www.medianews4u.com/news-is-much-bigger-than-what-is-being-told-arnab-goswami-challenges-indias-media-measurement

Saurav Jaiswal has been serving as Co-founder, MD &amp; CEO at Kiwi General Insurance. He has over two decades of experience across leading insurers including Tata AIG General Insurance, Bharti AXA General Insurance, and ICICI Lombard, having witnessed the industry's evolution firsthand.

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The core creative challenge was making a complex insurance innovation instantly intuitive: Saurav Jaiswal, Kiwi General Insurance #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The core creative challenge was making a complex insurance innovation instantly intuitive: Saurav Jaiswal, Kiwi General Insurance

https://www.medianews4u.com/the-core-creative-challenge-was-making-a-complex-insurance-innovation-instantly-intuitive-saurav-jaiswal-kiwi-general-insurance

Felix Plaza, Gurugram's newest lifestyle destination, is redefining the way people experience malls by bringing together shopping, dining, entertainment and leisure under one roof.

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We want the experience to go beyond a transactional visit: Chirag Desai, Felix Plaza #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

We want the experience to go beyond a transactional visit: Chirag Desai, Felix Plaza

https://www.medianews4u.com/we-want-the-experience-to-go-beyond-a-transactional-visit-chirag-desai-felix-plaza

Chennai: Advertising, according to Josy Paul, is not a profession that can be mastered and then simply repeated. It is something that needs to be continually rediscovered.

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'Be a lover, not an expert': Josy Paul on creativity, culture and the courage to be wrong #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

'Be a lover, not an expert': Josy Paul on creativity, culture and the courage to be wrong

https://www.medianews4u.com/be-a-lover-not-an-expert-josy-paul-on-creativity-culture-and-the-courage-to-be-wrong

There is an increase in AI-led searches and how prompt usage is now a key factor in marketing. Search engines are changing, and the methodologies around the same are evolving too.

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Brands will continue to need agencies, but increasingly for work beyond traditional agency functions: Rajiv Dingra, ReBid #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Brands will continue to need agencies, but increasingly for work beyond traditional agency functions: Rajiv Dingra, ReBid

https://www.medianews4u.com/brands-will-continue-to-need-agencies-but-increasingly-for-work-beyond-traditional-agency-functions-rajiv-dingra-rebid

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New Delhi [India], October 2 : Sonal Machchhar, the wife of Indian pilot Captain Smit Machchhar, recalled the horrifying moment of learning about the mid-air attack on her husband inside a flydubai flight bound for Tel Aviv, stating that she was left "very devastated" and lacked the immediate “mental capacity” to even comprehend the crisis.

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Was devastated, didn't have mental capacity to react: Capt Smit Machchhar's wife recounts horrifying moments as she heard of flydubai cockpit attack #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Was devastated, didn't have mental capacity to react: Capt Smit Machchhar's wife recounts horrifying moments as she heard of flydubai cockpit attack

https://www.lokmattimes.com/international/was-devastated-didnt-have-mental-capacity-to-react-capt-smit-machchhars-wife-recounts-horrifying-moments-as-she-heard-of-flydubai-cockpit-attack

New Delhi [India], October 2 : BAPS Hindu Mandir of Paris, the first traditional Hindu temple of France, has refuted allegations that it requested the concealment, removal, or exclusion of female staff members during a Hindu religious delegation’s visit to the Eiffel Tower, noting that an official inquiry concluded no such demand was issued.

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BAPS says probe found no request to exclude women during Eiffel Tower visit #DH_SHARE_URL# By Lokmat Times via Dailyhunt

BAPS says probe found no request to exclude women during Eiffel Tower visit

https://www.lokmattimes.com/international/baps-says-probe-found-no-request-to-exclude-women-during-eiffel-tower-visit-1

New Delhi [India], October 2 : As public admiration mounts over the extraordinary valour shown by Captain Smit Machchhar during the mid-air security crisis, Israel’s Consul General in Mumbai, Yaniv Revach, has strongly condemned the incident as a clear act of terror, dismissing attempts by certain international outlets to frame the confrontation as a routine dispute between crew members.

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“A terror attack, no doubt”: Israel’s Consul General in Mumbai praises Captain Machchhar, condemns flydubai incident #DH_SHARE_URL# By Lokmat Times via Dailyhunt

“A terror attack, no doubt”: Israel’s Consul General in Mumbai praises Captain Machchhar, condemns flydubai incident

https://www.lokmattimes.com/international/a-terror-attack-no-doubt-israels-consul-general-in-mumbai-praises-captain-machchhar-condemns-flydubai-incident

By Vishu AdhanaNew Delhi [India], October 2 : UN Climate Change Executive Secretary Simon Stiell has welcomed India’s approval of the Rs 1.

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UN climate chief hails India’s Green Energy Corridor-III, says grid strengthening will deliver “big dividends” #DH_SHARE_URL# By Lokmat Times via Dailyhunt

UN climate chief hails India’s Green Energy Corridor-III, says grid strengthening will deliver “big dividends”

https://www.lokmattimes.com/international/un-climate-chief-hails-indias-green-energy-corridor-iii-says-grid-strengthening-will-deliver-big-dividends

Canberra [Australia], October 2 : Numerous Indian diplomatic missions globally observed Mahatma Gandhi’s birth anniversary on Friday by offering floral honours and recalling his enduring principles of truth, non-violence and peace.

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Indian missions worldwide mark Gandhi Jayanti, recall his timeless message of truth, non-violence #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Indian missions worldwide mark Gandhi Jayanti, recall his timeless message of truth, non-violence

https://www.lokmattimes.com/international/indian-missions-worldwide-mark-gandhi-jayanti-recall-his-timeless-message-of-truth-non-violence-1

São Paulo [Brazil], October 2 : Brazil’s ethanol sector is entering a new phase as emerging technologies in agriculture, aviation and maritime transport are expected to drive demand for the biofuel beyond conventional sugarcane-powered vehicles, according to Henrique Berbert de Amorim Neto, president of the Local Productive Arrangement for Alcohol (APLA).

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Brazil's ethanol sector expands into agriculture, aviation, and maritime transport driven by corn production #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Brazil's ethanol sector expands into agriculture, aviation, and maritime transport driven by corn production

https://www.lokmattimes.com/international/brazils-ethanol-sector-expands-into-agriculture-aviation-and-maritime-transport-driven-by-corn-production

Washington, DC [US], October 2 : The United States military has positioned two extra Patriot missile batteries in Saudi Arabia and Qatar, reinforcing security around critical petroleum and natural gas installations as Washington braces for potential large-scale military engagements involving Iran.

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Gulf oil infrastructure at risk as US rushes Patriot missiles to Saudi Arabia, Qatar amid Iran tensions: Report #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Gulf oil infrastructure at risk as US rushes Patriot missiles to Saudi Arabia, Qatar amid Iran tensions: Report

https://www.lokmattimes.com/international/gulf-oil-infrastructure-at-risk-as-us-rushes-patriot-missiles-to-saudi-arabia-qatar-amid-iran-tensions-report

Washington, DC [US], October 2 : US President Donald Trump credited his tariff policies with returning manufacturing employment and industrial plants to the country, asserting that shielding domestic markets from foreign competitors is driving a revival in American manufacturing.

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Trump says tariffs bringing factories back to US #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Trump says tariffs bringing factories back to US

https://www.lokmattimes.com/international/trump-says-tariffs-bringing-factories-back-to-us-1

Ahead of the Sekho IAF Marathon 2026, on October 4, the Delhi Metro Rail Corporation has announced metro services will resume early in the capital.

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Delhi Metro Early Timings On Oct 4: DMRC Announces Early Resumption For Key Lines Ahead Of Sekhon IAF Marathon #DH_SHARE_URL# By The Daily Jagran via Dailyhunt

Delhi Metro Early Timings On Oct 4: DMRC Announces Early Resumption For Key Lines Ahead Of Sekhon IAF Marathon

https://www.thedailyjagran.com/india/news/delhi-metro-early-timings-oct-4-dmrc-announces-early-resumption-for-key-lines-for-sekhon-iaf-marathon-10331323?utm_source=dailyhunt&utm_medium=referral&utm_campaign=jagranenglish

New Delhi: Mumbai Police has tightened security around Shivaji Park and Dadar railway station ahead of a proposed protest by the Cockroach Janta Party (CJP) demanding the resignation of Chief Election Commissioner Gyanesh Kumar.

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CJP Mumbai Protest Live: Security tightened at Shivaji Park ahead of CJP agitation seeking CEC Gyanesh Kumar's resignation #DH_SHARE_URL# By India.com via Dailyhunt

CJP Mumbai Protest Live: Security tightened at Shivaji Park ahead of CJP agitation seeking CEC Gyanesh Kumar's resignation

https://www.india.com/news/india/cockroach-janta-party-cjp-protest-live-shivaji-park-mumbai-election-commission-ec-commissioner-gyanesh-kumar-dadar-devendra-fadnavis-8532146

The Cockroach Janata Party (CJP) gathered at Shivaji Park in Mumbai's Dadar area, demanding the resignation of Chief Election Commissioner Gyanesh Kumar over the alleged irregularities in the Special Intensive Revision (SIR) of electoral rolls.

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'Mumbai Will Rewrite History': CJP Protesters Gather At Shivaji Park Demanding CEC Gyanesh Kumar's Resignation #DH_SHARE_URL# By The Daily Jagran via Dailyhunt

'Mumbai Will Rewrite History': CJP Protesters Gather At Shivaji Park Demanding CEC Gyanesh Kumar's Resignation

https://www.thedailyjagran.com/india/news/mumbai-cjp-protest-demonstrators-to-gather-shivaji-park-demanding-cec-gyanesh-kumars-resignation-dadar-station-abhijit-dipke-cockroach-janata-party-10331276?utm_source=dailyhunt&utm_medium=referral&utm_campaign=jagranenglish

Tamil Nadu Language Row: After a fresh row began over Hindi signposts along the Sathankulam-Nazareth state highway in Tamil Nadu's Thoothukudi district, two officials were suspended on Friday.

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Tamil Language Row: Two Engineers Suspended Over Hindi Signboards, New Boards Issued After Stalin Slams CM Vijay #DH_SHARE_URL# By The Daily Jagran via Dailyhunt

Tamil Language Row: Two Engineers Suspended Over Hindi Signboards, New Boards Issued After Stalin Slams CM Vijay

https://www.thedailyjagran.com/india/news/tamil-language-row-two-engineers-suspended-over-hindi-signboards-new-boards-issued-after-stalin-slams-cm-vijay-10331318?utm_source=dailyhunt&utm_medium=referral&utm_campaign=jagranenglish

Jagran State Bureau, Kolkata | Akhruzzaman, a leader of the Democratic Trinamool Congress (DTC) and member of Ritabrata Banerjee's camp, said on Friday that his party is ready to join the Congress-led INDIA bloc if it ousts former West Bengal chief minister Mamata Banerjee from the Opposition coalition.

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Ritabrata Banerjee Camp Says Ready To Join INDIA Bloc If Congress Removes Mamata Banerjee From Oppn Alliance #DH_SHARE_URL# By The Daily Jagran via Dailyhunt

Ritabrata Banerjee Camp Says Ready To Join INDIA Bloc If Congress Removes Mamata Banerjee From Oppn Alliance

https://www.thedailyjagran.com/india/news/ritabrata-banerjee-camp-says-ready-to-join-india-bloc-if-congress-removes-mamata-banerjee-from-oppn-alliance-10331319?utm_source=dailyhunt&utm_medium=referral&utm_campaign=jagranenglish

New Delhi, Oct 2 The Indian security agencies carried out two major operations this week, which included the killing of a top Lashkar-e-Taiba operative and a huge drug bust to the tune of over Rs 3,000 crore.

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https://www.lokmattimes.com/international/lashkar-kill-rs-3000-crore-drug-haul-highlight-intelligence-first-security-strategy-1