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    Equitable and not Equal: Priyanka Mehra, Havas Group India

    "The first problem for all of us, men and women, is not to learn, but to unlearn"- Gloria Steinem While there has been a considerable conversation over the years surrounding the subject of equal opportunities for women particularly in the workforce, a line shared by a visiting speaker at our internal forum for building and encouraging women leadership has stayed with me since:...

    • 4 hrs ago
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    How influencers are impacting the music industry and boosting engagement online?

    Social media has become a critical aspect of brands' marketing strategy and a crucial way to reach new audiences. Brands across various categories - electronics, FMCG, apparels, lifestyle are reaching out to influencers to increase their brand awareness as well as sales. And the music industry is no exception. Music labels' primary focus is to get the...

    • a week ago
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    Indian financial brands need to change how they communicate with their women investors

    Culturally the god of wealth in India is a woman and now our finance minister too, yet traditionally men have been known to lead the financial investment decisions for the family. But with the rising number of working women, individual working women at that, investment decisions are increasingly now being wielded by Her. As per a CNBC (2019) report with a...

    • 2 weeks ago
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    Competition or Collaboration: Creative and PR

    Sonali Sokhal, Co-Founder, PRPOI In the 37th PRPOI episode, we focused on how the lines in brand communication are blurring between all marketing verticals. While Public Relations is increasingly looking at story-telling, brands still rely on Creative teams to help tell the story from a design and content point of view. In a no holds barred conversation, panellists, Ashwini Deshpande, Co-Founder...

    • 2 weeks ago
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    Rooting for the 'Brand Practitioner': ABND

    ABND is a decade-old company founded with an idea and a vision to create an impact in the Branding industry. While the initial focus remained on design capabilities and branding as a service, late 2017-2018 marked a change, and the company's motto - 'branding right for business growth' came into being. While most organizations talk of business and brand in the same breath, ABND decided to...

    • 3 weeks ago
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    Brand Marketing 101: Connecting with the evolved 2021 consumer

    Even as technological advancements and changing consumer behavior are redefining the rules of business, forward-thinking organizations are adopting innovative customer engagement strategies to acquire and retain customers. While accelerated digital adoption is giving rise to new business opportunities, changing consumer behavior is impacting how they evaluate purchase decisions and...

    • 3 weeks ago
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    When learning becomes a way to build a growth mindset

    In the year 2020, when everything else has changed, one of the biggest areas of concern has been employees-their wellbeing, their motivation, their need to innovate to help the company deal with the challenges this year has thrown at it. In that vein, learning and development too has a new, reinvented purpose-to not just help employees upgrade their skills and bring them hope in a VUCA...

    • 3 weeks ago
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    The Phoenix called Outdoor Advertising is rising again

    As economy and markets have begun to reopen and reboot of industries is taking place, the new fiscal year is a time to re-write the Outdoor Advertising playbook. Let's look at India's broad macroeconomic indicator in the first place. The International Monetary Fund in its recent report projected an 11.5% growth rate for India's economy in 2021, in its World Economic Outlook...

    • 4 weeks ago
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    Understanding a Startups' Rationale to Implement ROI based Communications Campaigns

    Start-ups across sectors have been leveraging technology in a bid to onboard clients and expand across geographies. Be it in the ed-tech space that offers the convenience of knowledge at the confines of one's home to accessing critical health-parameters through e-ICUs by some innovative health-tech start-ups. Going by the NASSCOM & Zinnov latest report,...

    • 4 weeks ago
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    Creating Next-gen Stores for the "revenge-spending" Phase

    The retail industry is going through a transformational period that has many scaling back physical operations, and many malls having to re-think their future strategies, but people still want to - and still will - shop in stores. Digital commerce continues to massively disrupt retailing like never before. To protect and maximize this revenue stream, retailers would need to invest in...

    • 4 weeks ago

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