Mumbai: Vijay Sales is all-set to advance towards its organic and content marketing with Puretech Digital
"We constantly want to increase the value of our offerings to our customers. Digital is here to stay, and overall, consumers would want to buy both, online as well as offline," says Ashish Gupta, Director, Vijay Sales. "We were looking for people who go beyond common knowledge in the digital industry and can come up with strategic inputs for improving the overall digital consumer experience. And Puretech Digital has been just that. We have ambitious targets for the current financial year, despite the slow-down in the last couple of months and we trust that Puretech's technically strong team can help us achieve our numbers."
Consumer Electronics tops India's online shopping list, accounting for as much as 48% of the total e-commerce sales in the country and the industry is expected to double to reach Rs 1.48 lakh crore (US$ 21.18 billion) by 2025 as per IBEF's Indian Consumer Durables Industry Report. As a key player in the Indian consumer electronics market, Vijay Sales has adopted an omnichannel strategy to tap on this growth via its online and offline stores.
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