New Delhi: Wellbeing Nutrition has launched a new digital film featuring Shalini Passi as the latest face of its 'Skincare Hotline' intellectual property (IP), extending the brand's focus on modern skincare conversations and its premium Korean Marine Collagen range.
The latest campaign follows the strong response to the brand's earlier 'Skincare Hotline' film featuring Zeenat Aman and continues Wellbeing Nutrition's effort to position wellness, beauty, and skincare within a culturally relevant storytelling format. Built around a glamorous yet conversational narrative, the new digital film explores contemporary discussions around beauty, self-care, and wellness through Shalini Passi's distinctive voice and perspective. The campaign also highlights collagen's growing role as a "beauty protein" in evolving skincare routines, while reinforcing the importance of consistent nourishment and wellness-led self-care practices. The film extends the 'Skincare Hotline' IP to spotlight Wellbeing Nutrition's Korean Marine Collagen range, presenting the products through a playful and relatable lens that mirrors how skincare is increasingly discussed among modern consumers.
Known for her emphasis on beauty, wellness, and individuality, Shalini Passi brings authenticity and cultural relevance to the campaign, aligning with the rising consumer interest in mindful wellness and skincare rituals.
Known for her emphasis on beauty, wellness, and individuality, Shalini Passi brings authenticity and cultural relevance to the campaign, aligning with the rising consumer interest in mindful wellness and skincare rituals.
Varun Kandhari[/caption] Commenting on the launch of the digital film, Varun Kandhari, Chief Marketing Officer, Wellbeing Nutrition, said, "The future of beauty lies at the intersection of wellness, science, and culture. Consumers today are looking beyond surface level skincare and embracing rituals that support long-term skin health from within. With 'Skincare Hotline', our objective has been to build a distinctive content-led property that makes this evolving beauty conversations feel more human, entertaining, and culturally intuitive.Shalini's strong personal identity around wellness and self-expression made her an incredibly relevant voice for this film and for the larger conversation we are trying to build around collagen and modern skincare" Commenting on the same, Shalini Passi said "I've always believed that skincare is deeply connected to discipline, consistency and overall wellbeing. Healthy skin is not about quick fixes, but about taking care of yourself holistically and building rituals that genuinely work for you over time. That's what I loved about this film, it brings together beauty, humour and wellness in a way that feels relatable and authentic."