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  • Straight Talk

    I practice two words, 'Ownership & Accountability': Shefali Khanna, Partner Digital Marketing and Business Growth, Astrum

    Shefali Khanna is the Partner Digital Marketing and Business Growth of Astrum, India's first specialist reputation management advisory that uses science to understand and shape public opinion ethically. Shefali's career span's over a decade and a half, straddling across corporations and consulting firms in...

  • Straight Talk

    We have been creating many industry firsts with the digital initiatives: Sapangeet Rajwant in StraightTalk

    A stellar marketing professional, Sapangeet Rajwant leads the Marketing and Digital arm of the Hindi Mass Entertainment of Viacom18. With an experience of over 17 years in the Media and Entertainment industry, Rajwant has been spearheading the Marketing teams at Viacom18 since the last 5 years. She has been successful in ensuring that...

  • Straight Talk

    The Q India to be positioned as 'Third Age of TV' for Young Indians to consumer content wherever, whenever and however, says Sunder Aaron

    QYOU Media headquartered in Canada and Los Angeles is eyeing Asia's 2nd largest market and its burgeoning young audience with an equally exciting new proposition. They want to serve digital-first content to TV audiences. Aaron, along with California-based QYOU Media, got their expertise in TV and...

    • a month ago
  • Straight Talk

    Prashanti's Mantra: 'The whole is greater than the sum of its parts' in propelling Pixel Pictures growth

    Pixel Pictures, one of the leading content producers in the South Indian television industry is headed by Prashanti Malisetti, she hails from an entrepreneurial family, initially chose the corporate way and established herself in the financial sector, as a corporate banker for over a decade before turning into a full-time entrepreneur. Pixel...

    • 3 months ago
  • Straight Talk

    Update's Sharad Alwe on the evolution of Advertising on Cable

    Update advertising, a Cable Advertising Agency is the only All-India Advertising concessionaire for a lot of MSOs, over 10.7 CR households, spanning across 2192 Class I, II and III towns. Sharad Alwe, Founder and MD of Update Advertising, is the man behind the success of Update. Over the years Update has made Cable Regional the media choice for corporates pan-India and has now...

  • Straight Talk

    Straight Talk with Kalpesh Patel, Mirum India

    Being the Technology Director at Mirum India, Kalpesh Patel brings over 23 years of rich experience across product and software services companies. He is the top boss at Mirum India when it comes to leading teams of software engineers, and has been instrumental at Mirum India in executing technology-oriented digital projects. He was with Symphony Technology Services and Hungama Digital before joining...

    • 4 months ago
  • Straight Talk

    Brands Should Try To Engage Millenials In Plans: Blessing A Manikandan

    -Sudarshana Raju Chennai: In his session on how a lifestyle business group is evolving as a successful entity holding various brands from various genres, Blessing A Manikandan, CEO of Lifestyle group spoke on various aspects during the 'Straight Talk' organized by Medianews4U. Starting his session on Manikandan shared his rich experience of more than two decades of...

    • 4 months ago
  • Straight Talk

    Masterclass on building a brand from the hinterland Anil Foods at StraightTalk 2019

    Vermicelli was introduced in Tamil Nadu around 35 years ago by Anil Foods. The roasted vermicelli which supposedly did wonders for the brand was a masterstroke by the management. With leadership that established the brand with the vision of being a brand with a pan India presence. The business in the early days did face a rough time but in currently having 40% of...

    • 4 months ago
  • Straight Talk

    As Content providers let's take a risk; Anup Chandrasekharan - Business Head, Colors Tamil at StraightTalk 2019

    Anup opines that the monthly rating system will help content creators adopt a holistic approach in scriptwriting, avoid kneejerk reactions. Chennai: The second edition of Medianews4.com Straight Talk, The brand Stories, a regional brand summit saw Anup Chandrasekharan , Business Head - Colors Tamil, take on the Tamil TV industry and...

    • 4 months ago

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