Mumbai: Velocity MR has begun the second edition of the IPL Brands Insights Study, which will provide insights on the impact of sponsoring and advertising during this sporting extravaganza. After the success of its 1st edition published in 2019, that extensively studied the ROI on ad expenditure and sponsorship during the IPL tournament, the 2nd edition aims at giving more power to the marketing decision-makers through impact scores, loyalty analysis, jersey analysis, ROAS, Brand Personas, Viewership trend, media basket analysis, sponsorship analysis et al.

The 2nd edition of IPL Brands Insights Study is set to unravel astonishing trends and insights on advertisement and promotions in this multi-billion-dollar cricket tournament by offering detailed guidelines like the ideal timing of promotion, impact score of the team, a brand is associated with and the share of viewership received by respective brands and companies.