Delhi: Xaxis, the Outcome Media Company, and GroupM's advanced programmatic arm, in partnership with m/SIX and Lemma, recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15%.

Identifying buying patterns among consumers for Veeba Sauces, Xaxis designed the campaign to target the upper-middle-class population in Delhi. With a host of competing brands, standing out in stores was also a challenge.