Medianews4U.COM
Medianews4U.COM

Xaxis, m/SIX and Lemma join hands to drive sales growth for brands through programmatic DOOH Campaign

Xaxis, m/SIX and Lemma join hands to drive sales growth for brands through programmatic DOOH Campaign
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Delhi: Xaxis, the Outcome Media Company, and GroupM's advanced programmatic arm, in partnership with m/SIX and Lemma, recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15%.

Identifying buying patterns among consumers for Veeba Sauces, Xaxis designed the campaign to target the upper-middle-class population in Delhi. With a host of competing brands, standing out in stores was also a challenge.

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News18
News18

Omicron: Key to Ending Transmission, Contact Tracing in India Needs a Complex 'Algorithm'. Here's How it Works

Omicron: Key to Ending Transmission, Contact Tracing in India Needs a Complex 'Algorithm'. Here's How it Works
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India now has five Omicron cases as a person lodged in Delhi’s LNJP hospital as a suspected patient was confirmed to be infected with the newly emerged coronavirus variant on Sunday.


Read all the latest updates on COVID-19 here.

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Opoyi
Opoyi

India reports 8,895 COVID cases, 2796 deaths in 24 hours

India reports 8,895 COVID cases, 2796 deaths in 24 hours
  • 10hr
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India reported 8,895 new COVID-19 cases and 2796 deaths in the last 24 hours, data from the union health ministry confirmed on Sunday.


Read all the latest updates on COVID-19 here.

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