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Brand comm
Zivame unveils new brand identity; launches #PairItRight TVC campaign

Mumbai: Lingerie brand Zivame today unveiled its new brand identity with a tagline 'Love Yourself Inside Out.' This new identity aligns with the company's vision of creating an exciting, modern and inclusive environment for women to discover and shop for their intimate wear needs.

Speaking on the occasion, Amisha Jain, CEO Zivame, said "Zivame has come a long way since its inception and has played a pivotal role of a catalyst in growing the category and shifting perceptions. The past 2 years have been particularly good for us, as our revenues have grown 63% in FY18 to Rs. 86.6cr. FY19 has seen 50%+ growth in revenues.