Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty MediaThe enduring shift towards a rush hour lifestyle has remarkably placed silence on the tongue of many. businesses have mastered the art of advertising: silent ads. As interesting as it seems, it is a smart move as everyone embraced new video trends of scrolling through videos on mute. I mean for businesses why bother paying to integrate any type of sound within an ad when people won’t bother listening to it.The Evolution of Soundless ConsumptionWith the fast rise of social media, quiet engagement has become a common practice as people scroll their phones mindlessly.
