Online Plants Website “Leafy Island” carves niche for itself with its digital PlantCare services

• Leafy Island, an online plants nursery startup aims to solve the plant care problems faced by every other plant parent.
• The platform connects botanists to plant parents where they can seek guidance & take corrective steps about saving plants from problems such as pests, slow growth, leaf shedding, discoloration etc.  
• Leafy Island has completed more than 6000+ plant deliveries within 45 days of launch and plans to start services in 2 major cities by the end of 2020. 
• Every plant buyer is welcomed with a Free PlantCare kit that contains a day wise easy to follow plant care planner prepared by a Botanist. 

Leafy Island is a Bangalore based start-up that is solving the plant care problems of plant parents by providing healthy grown plants only along with the support of Botanists.

Through their online plants nursery, it is enabling plant buyers to get their plant related queries resolved by an expert botanist. Leafy Island is creating a niche in this overcrowded segment by focusing on providing bigger, more resilient (minimum 1 year aged) & healthy grown plants that are guaranteed to survive.

The startup that went live in pandemic in late July, has already delivered more than 6000+ plants. The startup has from the start focussed on building a community of plant lovers & already sees more than 30% of its revenue coming from direct sales. In a short span of just two months, it already has more than 20% of it orders coming from repeat purchases.

“Online plants nursery is a highly competitive space. Almost every plant nursery operates within these two focus areas - Shipping small sized plants due to packaging constraint or providing plants in a premium planter. At Leafy Island we chose not to do either - we kept our focus on a more intrinsic needs of plant buyers - ensuring their plants survive. And we ensure that people buy healthy plants coupled with a professional botanist support to grow & take care of them” the company said. 

Leafy Island offers customised PlantCare planners, round the clock support from the team of Botanists and ensures 48 hours free delivery of healthy plants at no minimum order value. Leafy Island also has an assortment of pots, planters and soil care mix such as vermicompost, coco peat and neem powder.

Swastika, Senior Plant Expert at Leafy Island says “As a botanist, I provide the users with solutions on common plant problems ranging from watering and sunlight issues, to pest and fungal attacks. Apart from that, I also provide plant specific fertilizers and plant growth recommendations. Leafy Island is a great platform for botanists & horticulturalists to put their theoretical knowledge to practical use.”

Leafy Island looks to scale to pan India in a 2 year time frame. The company is already looking to expand in 2 metro cities by March 2021.