Ashish Agarwal faced a difficult choice. Would he let go of a successful career in his dream company, in order to take an entrepreneurial gamble? After 4.5 years in Adobe Systems, having worked with multiple teams and great managers, Ashish Agarwal has the itch. Would he be passionate enough to pursue his dream of starting his venture, or carry on with his successful stint and perhaps one day retire from Adobe? Only time would tell how irresistible his itch was!

 

The e-commerce scenario was building up, Flipkart had converted to the marketplace model, Snapdeal was in news almost daily for one or the other developments and Amazon was setting its foothold in India.