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IIM alumni's startup whips up good health in sugar-free fruit smoothies

IIM alumni's startup whips up good health in sugar-free fruit smoothies
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With an aim to solve nutritional needs for the on-the-go working professional who is increasingly looking towards packaged foods for their day-to-day food, two IIM graduates Anusha Bhushan and Siddhartha Deb launched Smoodies, a healthy beverages startup, in 2016

“Both Siddhartha and I are foodies. When we were management consultants we were on the lookout for products that were built on the pillars of integrity of ingredients, health, and taste. When we didn’t find them on shelves, or in the channels that suited our on-the-go lifestyle, we felt passionate about solving this need, and decided to create a brand that is built firmly on the principles of natural wellness.

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