Anveshan, a clean-label food brand built around traditional nutrition, has raised Rs 150 crore in a Series B round led by Vertex Ventures Southeast Asia & India.

The round also drew support from the International Finance Corporation, which is part of the World Bank Group, along with Swiggy co-founder Sriharsha Majety and existing backers including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta.

The fresh capital will go towards strengthening manufacturing, speeding up product innovation, and widening Anveshan's presence across offline and digital channels.

The company also plans to deepen partnerships with micro-entrepreneurs and traditional producers, while investing in quality infrastructure, procurement systems, and advanced testing.

Anveshan said it is working to make clean and minimally processed food more widely available in India.

Co-founder and chief executive Kuldeep Parewa said access to "clean, authentic, and minimally processed food products in India has remained limited", adding that the new investment will help the company strengthen its manufacturing and sourcing ecosystem, expand into newer categories, and reach a much larger consumer base.

Vertex partner Kanika Mayar said India's food and nutrition market is "premiumizing", with consumers seeking more transparency, quality and trust, and described Anveshan's supply chain as scalable and technology enabled. Vertex Ventures is an early-stage venture capital firm with investments in companies such as Grab, FirstCry, Nium, and Licious.

Anveshan claimed it is running at an annualised revenue pace of Rs 280 crore to Rs 300 crore and is aiming to cross Rs 1,000 crore in the next 24 to 30 months. It was founded in 2020 by IIT Guwahati alumni Parewa, Akhil Kansal and Aayushi Khandelwal, and is known for products such as A2 bilona ghee, cold-pressed oils, raw honey and Indian superfoods.

The funding fits a broader shift in India's food market, where consumers are increasingly paying attention to ingredient lists, processing methods and health claims.

According to market researchers, the healthy food and organic categories are expanding steadily, helped by e-commerce and direct-to-consumer brands. IMARC estimated India's healthy food market at $25.8 billion in 2025, rising to $59.8 billion by 2034, while Grand View Research puts the country's organic food and beverages market at $2.0 billion in 2023, with growth to $7.6 billion by 2030.