Fairdeal.Market, a B2B quick commerce platform, has raised $15 million in a Series A funding round led by Bertelsmann India Investments (BII) with participation from WaterBridge Ventures and Incubate Asia Fund.
Fairdeal.Market plans to use the funds to scale its dark stores network, strengthen technology and data infrastructure, deepen retailer engagement, and expand last-mile delivery capabilities. The startup currently operates across the Delhi-NCR region.
Founded in 2022 by brothers Prateek Bansal and Yash Bansal, Fairdeal.Market delivers over 1,000 SKUs to retailers in 60 minutes by combining real-time inventory visibility, transparent pricing, and fast fulfillments.
"India's kirana stores are the backbone of the country's retail economy, yet the procurement infrastructure serving them has barely evolved in decades. The inefficiency isn't incidental; it's structural. If we can help millions of small retailers operate better every day, the impact will go far beyond commerce, it will strengthen local economies across the country," said Prateek Bansal, Co-founder, Fairdeal.
The startup claims that, in the last six months, it has scaled to over 20,000 active retailers across Delhi-NCR. Its model is built around replenishment frequency and operational realities of kirana retail, it adds.
"We started Fairdeal with a simple belief that every retailer, no matter how small, should have access to reliable inventory and the ability to grow with confidence," said Yash Bansal, Co-founder, Fairdeal.
Fairdeal.Market now aims to expand beyond Delhi-NCR into other metros. It aims to scale its network to over 1 lakh retailers in the current financial year.
"FairDeal is building a new operating model for wholesale procurement in India. What Prateek and Yash understood early was that quick commerce in wholesale is not just about convenience; it fundamentally improves inventory turns, shelf efficiency, and replenishment reliability for kirana stores," said Rohit Sood, Partner, Bertelsmann India Investments.