The newly-raised capital will be used to help accelerate use acquisition, expand its fintech product suite with reward experiences and for investing in AI-driven personalisation to deliver recommendations.

GoSats will also continue building its core teams in engineering, product, and growth.

Following the fundraise, the company plans to launch further fintech offerings. Its future roadmap includes expanding its reward ecosystem to incorporate new asset classes and develop integrations with major consumer brands and fintech platforms.

"Indians spend $2 trillion a year, but most of that spending creates zero long-term wealth. We're changing that. Every usage of a GoSats card turns a purchase into an investment. Distributing over INR 50 crores in rewards already proves there is a concrete market appetite for this transition. This funding validates our 'build wealth while you spend' model and gives us the capital to remove the remaining friction points between everyday shoppers and digital wealth creation," said Mohammed Roshan, Co-founder and CEO of GoSats.

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According to the firm, it currently processes an annualised gross merchandise value (GMV) of $40 million and has distributed over Rs 50 crores in Bitcoin and gold rewards since its inception.

The company has also established partnerships with major brands, including ecommerce giant Flipkart and tech giant, Google.

"GoSats has built a commanding advantage in one of the world's fastest-growing markets. By successfully bridging India's massive traditional finance sector with the digital asset economy, they have unlocked wealth creation for millions of everyday consumers. The founders have impressively navigated India's regulatory landscape to build deep partnerships and a product that users genuinely love. We are incredibly bullish on India and are thrilled to back this team as they scale a category-defining platform," said Josh Chapman, Managing Partner at Konvoy.

Edited by Megha Reddy