The startup plans to use the capital to hire and train personnel and deepen operations across existing markets and service .categories over the next 12 to 18 months, Pronto said in a statement.

Founded in 2025, Pronto provides an on-demand platform connecting urban households with background-verified professionals for everyday chores such as cleaning, laundry, and basic meal preparation.

The company says it has seen a surge in daily bookings on the platform from 1,000 to about 18,000 over the past seven months, with a growth rate of over 20% week on week.

"Our internal target is to hit 70,000 average bookings per day by June of this year, so we are targeting that as a kind of North Star," Pronto's founder and CEO Anjali Sardana told YourStory.

"We ended November at around 3K bookings per day. And today we're at 18K. Basically, we have grown 6x in three months. Therefore, we strongly believe we'll hit 70,000 bookings per day, if not higher," added Sardana.

Pronto operates in an increasingly competitive quick home-services market, against rivals including Snabbit and Urban Company's Insta Help, dispatching home services workers in 10 to 15 minutes.

Unlike inventory-led quick commerce, scaling instant home services involves unique challenges such as managing worker unpredictability and varied service times. It also requires demand density and frequent repeat usage to maintain viable unit economics.

The domestic services market in urban India relies heavily on informal, word-of-mouth referrals, which Pronto aims to formalise.

"We believe very strongly that referrals are the way to scale supply. If you compound it 20% week on week, it also means you need 20% more supply each week," said Sardana. "The problem with vendors and field recruiters is that it's not a channel that compounds, while referral actually compounds."

To ensure reliable service, Pronto says it uses a shift-based model in neighbourhoods. This provides workers with consistent hours of work and predictable pay within a small radius.

The company says its three-month retention rate for professionals is over 70%, which means the same workers can return to the same households, thereby building trust and familiarity.

Pronto also provides its professionals with health insurance, an emergency SOS button, legal support, and access to electric bikes for transportation.

"Customers we spoke to were unequivocal: Pronto has become part of their routine, with strong trust in Pronto professionals and the quality of service. We're excited to back Anjali and the team as they scale a trusted, high-quality standard for Indian households," said Rishi Navani, Founder and Managing Partner of Epiq Capital.