How this farm-to-table startup is using tech to milk demand for good, old-fashioned organic dairy products
In India, milk is synonymous with good health. But every Indian knows that dairy is India is often tainted. Around 68.7 percent of milk and milk products sold in the country do not meet standards laid down by the Food Safety and Standards Authority of India (FSSAI). So what happens to your health, wondered one father-daughter duo. Not long after, in December 2017, Vivek and Mehal Kejriwal decided to take the bull by the horns. They set up Bengaluru-based Happy Milk, which delivers organic milk and dairy products to your doorstep.
Vivek and his daughter Mehal, 22, both had other thriving businesses before they decided to launch their farm-to-table milk production startup.