Wednesday, 26 Jul, 6.54 am Your Story

Israel's Start TLV 2017 search in India ends with Hyderabad-based Nemo Care

The fifth edition of the Start TLV competition was organised in New Delhi on July 24, 2017. The competition’s India chapter focused on supporting women entrepreneurs with a mission to ‘make the world a better place’ through tech innovations.

Five innovative women-led startups made it to the competition and the winner, Hyderabad’s Nemo Care will represent India at Start Tel Aviv workshop in Israel this year.

Start TLV is a global annual event organised by Israeli MFA and Tel Aviv Municipality. The platform is Israel’s largest international hi-tech gathering that attracts startups, venture capitalists, angel investors, innovators, and movers and shakers from across the globe. Technology startup finalists from 23 different countries around the world will convene in Tel Aviv, Israel, in September 2017, to take part in an intense five-day Startup ‘boost-camp’ in collaboration with DLD Innovation Festival.

The Israeli embassy partnered with Startup India, TiE-NCR, YES Bank & YES Global Institute, in its search for India’s upcoming women-led tech startups with a social impact.

Co-founded by Pratyusha Pareddy, an experienced Industrial designer, Nemo Care has developed an infant monitoring system, which tracks vital parameters for early detection of Apnea and Hypothermia and is aimed at curbing infant mortality. The system comprises a small wearable on the baby’s feet (consisting of a proprietary sensor array) and a smart camera that works together to the parameters, along with video and audio monitoring. This helps track a baby’s health efficiently. The system works as an intelligent platform that provides accurate and insightful notifications to parents on their mobile devices.

Nemo Care aims to bring sophisticated hospital grade monitoring systems into homes in a very easy-to use, baby friendly form.

After winning the competition, an excited Pratyusha spoke to YourStory and shared her experience at Start TLC 2017.

“I am exhilarated. It was a great learning experience, being mentored by TiE. I am very excited that I will travelling to Tel Aviv to learn more. It will be a great platform for us to showcase Nemo Care,” she said.

At the Start TLV ‘boost camp’, Pratyusha will join local Israeli entrepreneurs and participate in lectures, workshops, and meetings with leading Israeli and international investors and professionals.

Five finalists from across India pitched their startups – both the technology and its social impact – to a powerful jury comprising investors, mentors and industry experts. The women entrepreneurs unravelled their journeys, highlighting the role of their startups in transforming society.

Last year, Mausumi Acharyya of Advenio, which specialises in low-cost healthcare, and Komal Talwar of XLPAT Labs, which caters to online patent search and analysis, were the two women Indian entrepreneurs who participated in Israel’s Start Tel Aviv workshop.


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A journo with wanderlust heart, Libza has earlier covered entrepreneurial journeys for a leading business news channel & has been keenly following the Indian Startup saga. She is Yourstory's Delhi correspondent, who translates the excitement of capital's entrepreneurial ecosystem into stories.